June 25, 2012
-- (Venice, CA; June 21, 2012) - Known for it's laid back vibe and artistic culture, Venice is home to some of L.A.'s leading restaurants, galleries and cutting edge business. The Venice Beach Beer Company, launched in June 2012, is the latest addition to this culture, and the first beer company to call Venice home.
Started by Tim Benedick and Kerr Smith, longtime friends, Venice residents and beer connoisseurs, Venice Beach Beer Company brings a passion for good beer and the beach to life in two new ales available exclusively in Venice, California. With a slogan of "Shut Up and Drink It," the beers offer a distinct flavor profile that reflects the local culture.
"Our beers are specially brewed for the Venice Beach life," says Smith. "We have lived here for many years and realized that there wasn't a beer in existence that captured the essence of our unique city, so we decided to put 'Venice' in a bottle."
Smith is a longtime Venice resident and notable Hollywood actor. Benedick is a bar manager with over 20 years in the bar business.
"Venice" is a unique, American amber ale with a blend of caramel and biscuit malts, jammed packed with five different hops, creating an eclectic war between bitter and sweet. "June Gloom" is an untraditional, White Belgian beer combining the taste of coriander and orange peel.
"Our take on a Belgian White with a bit of a twist. We decided to get away from the traditional yeast selection on this one," says Benedick. "By using a much cleaner yeast, this beer becomes about the delicate blend of coriander and orange peel instead of the traditional clove and banana notes, producing an easy to drink wheat beer that is quite refreshing on those hot summer days. Our June Gloom beer will take those clouds away."
Venice Beach Beer Company plans to produce approximately 1,000 barrels in its first year. "Venice"
is currently available in Venice, CA at The Venice Whaler, Hinano Cafe, Larry's, Chaya Venice, Venice Beach Wines, Bin 73, Mercedes Grill, Ozumo and Whole Foods on Lincoln Blvd and will be quickly followed by "June Gloom." The third VBBC beer, A.W.O.L. IPA (Always West of Lincoln), an American IPA, will be available next year in 2013. Plans for a storefront and retail location are on the horizon.
For more information, please visit www.vbbc.us.