How to Get on the News Without Committing Murder
June 25, 2012
-- North Carolina journalist and author Beverly Mahone has captured the number one spot on Amazon with the Kindle version of her latest book, How to Get on the News Without Committing Murder.
The book offers eight killer tips on how to present a positive media image at midlife. Mahone says, “Even though the book is written with a slant for my fellow baby boomers, non-boomers are telling me they are finding tremendous value in it."
The book provides valuable tips and resources on how to get more exposure. How to write a press release that gets noticed by the media, how to create your own media platform and how to use age and experience to your advantage are just a few of the important tips demonstrated in the book. “You have to learn how to create a buzz about who you are and what you do and my book provides that information,”
As someone who spent nearly 30 years in the mainstream media, Mahone says when she left to start her own media consulting business, she quickly discovered how much the rules change when you’re the one calling the shots. “I found myself having to start all over again and make new in-roads so people would get to know me in a different capacity. It’s not always easy.”
Mahone offered a special discount for her new book as a part of her Amazon promotion. “I wanted to see my book at number one on my birthday, June 21, and was pleased to see it happen” she says. The veteran journalist credits her social media connections on Inside919, Twitter and Facebook, and the endorsement from Kathy Ireland as the reasons for the book's successful Amazon run.
Her last ebook, Don’t Ask and I Won’t Have to Lie, reached the number two spot on Amazon in April 2012.
About Beverly Mahone
Beverly Mahone is a veteran journalist, best-selling author, media trainer and motivational speaker. She has spent more than 30 years as a radio and television journalist. She is currently the host of a weekly radio and TV talk show in North Carolina called The Boomer Beat, where she interviews people “who are reinventing themselves and making a difference at midlife and beyond.” She is also using her media expertise to train baby boomer small business owners and entrepreneurs how to self-promote and market themselves using radio, television, print and various forms of social media. Beverly is the author of four books.