Running of the Bulls UK to launch on Hampstead Heath this summer
The inaugural Running of the Bulls UK, a unique pub-crawl-cum-running-event, will take place on and around London’s Hampstead Heath on 11 August 2012. This offbeat experience will be the perfect remedy for Olympics fatigue.
Starting at The Bull in Highgate and passing through other aptly-named pubs such as The Spaniards Inn, The Old Bull & Bush, The Bull and Last and The Bull & Gate, the route takes in the historic and scenic highlights of the most beautiful part of the best city in the world.
This free event styles itself loosely on the Running of the Bulls at the Festival of San Fermin in Pamplona – made infamous by Ernest Hemingway in The Sun Also Rises – in which bulls charge through the streets while the townspeople show off their machismo by running in front of them, prancing, taunting and ultimately getting painfully trampled and kebabbed.
“We’ve taken this concept and given it a typically British twist”, says event organiser James Small. “In keeping with the proud tradition of bizarre and barmy sports like cheese rolling, bog snorkelling and toe-wrestling, we’ve replaced the competitiveness, danger and bravado of the Spanish event with beer, eccentricity and jolly good fun.”
With so much media attention on mainstream sports in London this summer, this offbeat experience will be the perfect remedy for Olympics fatigue.
The Running of the Bulls UK is a free event. Visit http://www.runningbulls.co.uk for more details, including a full route map and itinerary, and to sign up. Or email email@example.com.
● An alternative summer sporting event in London
● Starts at The Bull, Highgate at 12 noon on 11 August 2012
● Unique photo opportunity
● Completely free to take part
● Visit www.runningbulls.co.uk or email firstname.lastname@example.org for more details
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