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SuperModel Roshumba Williams leads Miraclesuit Swimwear Celebration of Summer in the City
MIraclesuit celebrated the first day of summer by raising already scorching temperatures with a parade of bathing suit clad beauties. The ladies led by supermodel Roshumba hit the streets of NYC causing traffic jams from RockCenter to SoHo.
The Double Decker bus caused a commotion as it departed from Rockefeller Center with 20 real women, showcasing the latest trends in this year’s swim fashions. Throughout a loop around the city, Miraclesuit Swimwear, the brand known for making women look 10 pounds lighter in 10 seconds, gave passersby and twitter followers the chance to win 10’s of thousands of dollars of swimwear and other summer fun fashion and prizes.
Miraclesuit partnered with Momtrends, an influential style site for moms, to bring top bloggers to the bus tour. A select few were chosen to wear the latest swimwear from Miraclesuit as they toured the city. “Thanks to Miraclesuit, moms no longer have to dread pool time. This line puts the fun back in for time at the beach and I am thrilled to be working with them to make it fashionable to splash into summer. Anything with swim and Miracle in the same sentence is amazing!” says Momtrends founder, Nicole Feliciano.
Miraclesuit, the most publicized missy swim brand and world leader in fashion control garments, “continues to address the needs of today's woman” says Sandra Davidoff, Director of Communications. “We provide our lady with confidence, comfort and control while looking fabulous on the beach or pool. In our garments you can have your cake and eat it too. We thought this would be a fun way to celebrate the start of the season.”
Page Updated Last on: Jun 23, 2012