SportsOne produces world’s largest Olympic trials fan experience

June 22, 2012 - PRLog -- EUGENE, Ore. – The ground may quake in and around historic Hayward Field when the 225,000 fans jump to their feet roaring for the nation’s greatest track and field athletes as they charge the finish line for spots on Team USA and tickets to the London Olympic Games. June 22 through July 1, 2012, Eugene will host a truly epic, not-to-be-missed U.S. Olympic Team Trials – Track & Field event attended by 1,200 Olympic hopefuls, nearly a quarter million fans, 600 members of the media and 1,800 volunteers including the largest Olympic trials fan experience in the world, the TrackTown12 Festival.

A 10-day, 20-acre interactive sports fan experience, TrackTown12 consists of the Olympic trials competition, the largest national championship meet in the world, plus the free TrackTown12 Festival which is open to all fans, even those without tickets to the competition. The TrackTown12 Festival is the result of nearly three years of preparation by event producer SportsOne, a national sports and entertainment marketing agency based in Beaverton, Oregon. TrackTown12 organizers the Oregon Track Club (OTC) and the Eugene Local Organizing Committee (LOC) hired SportsOne to manage the TrackTown12 Festival, including event ideation, design and development, partnership sales, marketing and operations. This is a return engagement for SportsOne, which managed the fan festival at the 2008 Olympic trials in Eugene and has secured more than 90 partners for the TrackTown12 event.

“SportsOne is proud to once again help bring TrackTown USA to life and create the greatest track and field event on record,” said SportsOne President and CEO, Jim Etzel. “Partners, fans and media raved about the fan experience four years ago; they will be treated to an even bigger, better TrackTown12 Festival with a dynamic look-and-feel and new and exciting entertainment, dining options and partner activities.”

The TrackTown12 Festival features entertainment galore for fans of all ages in a vibrant, sustainable setting. The Festival is anchored by the 4-acre, state-of-the-art TrackTown Plaza adjacent to Hayward Field showcasing a large entertainment stage and video boards, TrackTown Café, Camp Victory by Nike, Safeway People Power and Open Nature Café, Deschutes Brewery Base Camp for Beer Fanatics and an assortment of other engaging partner and fan activities. The Festival extends along several nearby streets. Festival highlights include
•   daily concerts and athlete interviews on stage
•   live competition viewing on enormous video boards
•   athlete autograph sessions
•   walking or jogging on 8-foot custom-designed power-generating fitness wheels (brainstormed and executed by SportsOne in collaboration with event partner Safeway)
•   partaking in pints and bites atop a stationary double-decker bus at the London Pub
•   soaring to Olympic pole-vaulting heights (with the assistance of a trampoline and safety equipment)

Building on the award-winning environmental focus at the Eugene08 Olympic trials, TrackTown12 will use sustainable products and practices as well as creative measures designed to minimize the event’s environmental impact.

About SportsOne
SportsOne is a national sports and entertainment marketing agency based in Beaverton, Ore. Now in its 17th season, SportsOne creates, manages and executes strategies and experiences for partners ranging from Fortune 500 companies to entrepreneurs. The SportsOne roster includes the Bud Light Fiesta BCS fan experience, the Safeway Game Day Experience tour, the Safeway Smoothie Revolution at the Nike Women’s Marathon and the Oregon Sports Awards at the Nike World Headquarters, in addition to the TrackTown12 fan experience at the U.S. Olympic Team Trials - Track and Field and other powerful events. http://www.GoSportsOne.com.