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Social Marketing Growth Leads to Launch of Yes Nonsense, New Division of Electric Picture Company
Yes Nonsense is a division of Electric Picture Company, Inc., a Shoreview, Minnesota-based video production company, established in 1989. Yes Nonsense provides creative, development, production and distribution of video-for-social media services.
Principle Dan Nyberg says: “More and more companies are finding success by engaging their customers with authentic and informative videos that are delivered via their social networks. This is especially true when the videos are presented in a more personal, fun way that they will more likely share with others. Use of video in these business networks is taking off with no end in sight.”
Yes Nonsense works directly with clients, or with their agencies, to develop and distribute social media video content in a planned, time-release and integrated strategy rather than as one-off projects.
According to Tom Borgman, Director of Marketing/Development:
Borgman cites a recent example in which Yes Nonsense helped the Minnesota Opera execute a successful Kickstarter fundraising campaign.
Jenna Wolf, the Minnesota Opera’s development officer explains,
“Working with Yes Nonsense on video content for THE GIVER Kickstarter campaign has been a fantastic experience. The quality of the videos produced is first-rate, and we were provided with several new and exciting options for social media distribution. Yes Nonsense created video modules for us to release every week during the campaign. The videos have truly given our patrons a personal behind-the-scenes look at the process of creating a new children’s opera. They have also created a new channel of communication and education to bring our patrons closer to the organization. I truly believe the success of the campaign is largely due to the Yes Nonsense video content and creative social media distribution plan.”
Sample Kickstarter video at:
Yes Nonsense is a division of Electric Picture Company, Inc., a Shoreview, Minnesota-based video production company, established in 1989. Yes Nonsense provides creative, development, production and distribution of video-for-social media services. Clients range from manufacturers, non-profits and branding/social media agencies to national cable programmers.