Fletch Creative: One of the Top Marketing Firms Atlanta Brands Turn To for Simplified Marketing

“Simplificationism” Concept Growing As Companies Embrace Simplicity In Their Consumer Messaging. Launched by Fletch Creative, an Atlanta marketing firm, it is gaining the attention of the marketing industry as well as Atlanta-based companies.
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June 22, 2012 - PRLog -- Increasingly, consumers today want to connect with brands and companies that care about their emotional needs and wants. That’s the premise of “Simplificationism,” a results-oriented way of thinking launched by Fletch Creative, an Atlanta marketing firm. Simplificationism is gaining the attention of the marketing industry as well as Atlanta-based companies as they seek a pure and uncluttered solution that helps them convey the passion of their business, and think differently about their brand.

Simplificationism is the process of eliminating the unnecessary so the necessary may speak. It’s a glass of wine with good friends, a drive with the convertible top down, a walk in the park on a spring day, and any other feeling that taps into the human core. Simplificationism and its relationship to corporate marketing, communications and advertising was recently featured in the June/July issue of Oz Magazine.

In addition, Fletch Creative, the Atlanta marketing firm behind the concept, has recently been commissioned by several corporate clients to bring Simplificationism’s marketing message to new product launches and rebranding initiatives.

“People crave life’s simple pleasures and they want simple uncluttered marketing,” stated Keith Fletcher, President of Fletch Creative. “If you try to say everything, you might as well be saying nothing. That’s why Simplificationism is really catching on. I’m thrilled to have the concept promoted in such a high profile, creative publication like Oz Magazine in Atlanta. And, to have so many companies and customers really embracing this concept.”

The philosophy of keeping products simple and consumer friendly was endorsed and made popular by Steve Jobs. Today, organizations have started adopting simpler messages in their marketing to improve customer rapport and build loyalty. From a marketing perspective, people want to use products that allow them to achieve their hopes, dreams and ambitions—not to be treated as a consumer that uses the products. All of Fletch Creative’s work is done carefully balancing the business needs of their clients with the emotional wants and needs of people.

For more information on Simplificationism, visit http://simplificationism.com. For more information on Fletch Creative, visit http://fletchcreative.com/ or contact Paula Brune, Chief Growth Officer, at 918.770.5200 or via email at paula@fletchcreative.com.  

About Fletch Creative
Fletch Creative specializes in connecting people, places and things through a broad set of experiences. The firm works to “master the message” at the intersection of Business, People and Technology and provides expert design strategy, consultation and tactics to Fortune 500 companies and mid-sized businesses. From brand consulting to campaign development and execution, Fletch Creative can manage niche components or bring all the moving parts of a communications plan to fruition. Primary services include brand awareness and development, integrated campaign concept development, online and offline ideation, print and guerrilla marketing and digital advertising. For more information visit www.fletchcreative.com and www.simplificationism.com.
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