Cuddle Covers Available In Target Stores Nationwide June 17th

Major Department Store to Carry Popular Kids Product in Select Stores Across the U.S.
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June 22, 2012 - PRLog -- Fun Life Toys is delighted to announce that Cuddle Covers™, its highly successful line of six huggable animal pillows, will now be available in the nation’s second-largest discount retailer, Target.  After a sold-out initial run earlier this year, Cuddle Covers™ is expanding its availability in an exclusive deal to have Target as its main retailer in the country’s largest markets, spanning the U.S. from San Antonio, TX to Rochester, MN and Santa Ana, CA to Salisbury, MD beginning June 17th, 2012.

The initial Cuddle Covers™ launch was met with overwhelmingly positive reviews, appearing on many parenting blogger’s favorite giveaways lists and being adored by a slew of celebrities including actress and television personality Lisa Rinna and “The Real Housewives of Beverly Hills” star Taylor Armstrong. Cuddle Covers™ continue to be available as six animal favorites:

Berry the Bear, Don the Dinosaur, Izzy the Unicorn, Kit the Cat, Louie the Lion, and Max the Dog. With more styles and animals on the way, Cuddle Covers™ are not only fun, but also safe and environmentally-conscious, made with hypo-allergenic and ultra-soft polyester with a similar texture to velvet.  They also remain durable and can tumble through the wash and drying cycles to become clean and healthy, and are a great traveling partner as well.

Ilan Sharone created Cuddle Covers™ when thinking back to fond childhood memories of dressing up pillows for puppet shows and pillow fights with his brothers, and wanted to bring that kind of joy to his own newborn son’s early years.  “The overwhelmingly positive response to Cuddle Covers has been nothing short of amazing,” says Sharone.  “Kids love spending time with them and parents love that it makes their children excited for bedtime.  We can’t wait to expand and make Cuddle Covers available to even more families across America through this partnership with Target.  I couldn’t think of a better fit!”

The Cuddle Covers™ continue to be sold online for $19.99 plus shipping and handling, and are
available for worldwide purchase at as well. For more information
about the Cuddle Covers™ plush animal playmates and their latest adventures, please visit, and for product samples and press inquiries contact Carl Larsen ( and John Filizzola ( at Pivotal PR, 323-933-4646.

About Fun Life Toys and Cuddle Covers™
Ilan Sharone is the President and Founder of Fun Life Toys, which launched in January 2011.
His savvy business sense and youthful spirit led him to create inventive toys and interactive products for kids and adults alike. Sharone’s first solo creation via Fun Life Toys is Cuddle

Covers™, the playful animal pillow covers that bring the ordinary bed accessory to life. Fun Life
Toys is a complementary business to Sharone’s successful marketing and retail distribution firm, Urban Marketing Group, Inc. For more information, please visit and
Source:Pivotal PR
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Location:Los Angeles - California - United States
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