Rogers & Cowan Enters Into An Affiliate Relationship With Propeller

June 21, 2012 - PRLog -- LOS ANGELES, Calif. (June XX, 2012) – Rogers & Cowan has entered into an affiliate relationship with Propeller, to collaborate on projects and develop comprehensive marketing and PR campaigns, with a collective specialty serving the family entertainment and faith-based markets.  The announcement was made today by Tom Tardio, CEO of Rogers & Cowan and Dan Merrell, CEO of Propeller.
“Over the past several years, Rogers & Cowan has been analyzing and investing in the family and faith-based entertainment marketplace with a commitment to providing communications resources to meet the marketing needs of this growing industry,” stated Tardio. “Aligning our resources with Propeller creates a powerhouse full-service marketing and PR offering for entertainment and consumer brands seeking to reach the influential family and faith-based audience with wholesome entertainment.”  
The partnership between Rogers & Cowan and Propeller is the result of a growing collaborative relationship between the two agencies, which have worked on several marketing and PR campaigns over the years, including Family Movie Night presented by Walmart and P&G and multiple film and DVD projects with Sony, Entertainment One and Lionsgate. The two agencies will package their combined resources to focus the development of strategic marketing and PR campaigns to drive awareness and support for family-friendly entertainment content as well as niche family and faith corporate partnerships and initiatives.
“We are so excited to partner with Rogers & Cowan on this new venture,” said Propeller CEO Dan Merrell. “The company’s expertise in media relations, strategic planning and reputation across the family entertainment and faith arena is an invaluable asset during this time of rapid growth. Though we've been working together for the last five years, we are excited to integrate our processes and strategies even further as the opportunities in the faith and family market expands.”
Rogers & Cowan is the only major entertainment PR firm with a concentrated family entertainment and faith-based division, based in both Los Angeles and Nashville, and led by Senior Vice President Lesley Burbridge. The agency’s team of professionals specializes in creating and executing strategic PR and promotional campaigns for clients in the film, television, music, publishing, non-profit and event industries, including 20th Century Fox, Lionsgate, Walt Disney Home Entertainment, Thomas Nelson Publishers, Women of Faith conferences, Walmart / P&G Family Movie Night, Los Angeles Dream Center, and Universal Music Group, among others.  
Propeller has been working at the intersection of faith and family entertainment since 2004.  From their Bible-belt headquarters in Nashville, Tennessee the Propeller team represents over 100 years of combined experience marketing entertainment products to this audience.  They boast a diverse client roster of leading faith and family entertainment brands including Fisher Price, Moody Publishers, Provident Films, P&G, Affirm Films and Vineyard Music among many others. Propeller’s success has helped them maintain deep partnerships with leading church ministries, non-profits, denominations and conferences, providing unmatched access to influencers in the market.

About Rogers & Cowan
Rogers & Cowan is the world’s leading entertainment public relations and marketing agency with offices in Los Angeles, New York, Nashville and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies.  Rogers & Cowan also creates integrated marketing solutions for consumer and technology brands seeking to build a connection with consumers through entertainment and lifestyle influences.  Find out more at www.rogersandcowan.com.  

About Propeller
Propeller is a creative consultancy specializing in developing powerful brand experiences to reach faith and family consumers. With a unique blend of strategic marketing, product development and new media expertise the team at Propeller serves some of the most well known brands in entertainment media. Through our customized approach, Propeller delivers solutions for brands seeking new ways to connect with consumers in this fast paced media rich culture.  http://www.flypropeller.com/