June 21, 2012
-- BLOOMFIELD HILLS, Mich., June 5, 2012 — Savon Blanc, the Bloomfield Hills-based designer of high-quality hand soaps, has named Shazaaam! Public Relations and Buzzphoria Social Media Marketing Agency as agencies of record. Shazaaam! is an award-winning agency based in Novi and begun by local entrepreneur Adrienne Lenhoff.
“My soaps offer customers affordable luxury that will delight their sense. I consider each a work of art that is made exclusively for those who appreciate quality and natural beauty,” said Carole Palombo, founder of Savon Blanc. “I found that the team at Shazaaam! would treat my product and its future with as much care as I put into each item.”
Several years ago, Palombo had met with Lenhoff and her staff at Shazaaam!, but as the business continued to grow, Palombo decided it was the right time to reconnect with Lenhoff and discuss the direction for Savon Blanc's growth. Shazaaam! was chosen as their PR advisor since they use a combination of online social media, PR, startegic partnerships, and traditional advertising in their marketing strategy – a more well-rounded approach.
Savon Blanc was established by Palombo in 2004, when she was working at a high-end linen store. She had over heard the store owners, upon returning from a trade show, say they had not found the unique, special soap for their store they had been in search of. Palombo had told them she had “a friend” who made decorative soaps. Secretly, Palombo had been producing soaps as a hobby in her ooprc kitchen. Upon seeing her work, Savon Blanc was born and was put amongst the other products in the store. The line has since expanded to include shower gels, body lotions, bath salts and scented beads.
About Savon Blanc
Savon Blanc soaps nourish the skin, while making the senses come alive through beautiful designs, soft pastel colors, and subtle fragrances. The products are handcrafted from the highest quality ingredients, allowing customers to experience beauty and luxury at an affordable price. All our soaps are made to order and each cake is individually designed and carefully wrapped by hand. The selection of various fragrances and essential oils that are used in making our soaps and bath products is of great importance to us and is reflected in the quality of our packaging. www.SavonBlanc.com