Fortna and Genesco Celebrate the 10-Year Anniversary of Opening their Tennessee Distribution Center

Genesco and Fortna recently celebrated 10 years of success and partnership that started with the design and building of Genesco’s Lebanon, TN distribution center, a 320,000-square-foot facility serving Genesco’s multiple distribution channels.
June 21, 2012 - PRLog -- NASHVILLE, TN  - Fortna Inc. is proud to announce the ten-year anniversary of the opening of their Client, Genesco Inc.'s Lebanon, Tennessee distribution center.  Genesco  operates more than 2,300 footwear and headwear stores in the US, Canada, Puerto Rico, the UK, and Ireland. Genesco's brands include Journeys, Underground by Journeys, Jarman, Johnston & Murphy, Lids and Hat World.

Back at the turn of the millennia, Genesco’s store and SKU count growth necessitated a new distribution center to replace their outgrown and aging facility in Nashville.  Fortna was engaged to design the new building and used their FortnaDCmodeler® product to properly size, model and outfit material handling equipment options.  The resulting design produced a 320,000-square-foot state-of-the art facility outfitted with automation including conveyors, sortation, and print and apply equipment integrated with new warehouse management software, FortnaWCS™ warehouse control software and radio frequency-based scanners.

The new facility allowed Genesco to service their multiple distribution channels from one site and significantly increased capacity and service metrics while providing a flexible platform for achieving dynamic growth goals over the next decade.  The new Tennessee DC also accommodated strong volume and SKU growth while decreasing cost-per-unit metrics, increasing order accuracy, shortening order cycle time and increasing throughput for their highly seasonal business.

“We began shipping from this facility on June 3, 2002, and now in June of 2012 we are getting ready to ship a record back-to-school season,” said Nancy Harris, Manager Warehouse Systems at Genesco.  “Fortna has been a valued partner in our success; they've been with us from the start, and we continue to enjoy a partnership that we feel will carry us on into the future,” she continued.

“We are honored to have partnered with Genesco for these past ten years and look forward to many more years of working together,” said David Farmer, Group Vice President, Fortna.  “Our work with Genesco was one of our first projects where our integrated design approach allowed concurrent and coordinated efforts between operations, technology and engineering teams,” he added.

Genesco’s Tennessee-based associates and many of its vendors and suppliers celebrated the tenth anniversary of the facility on June 12 with a cookout and awards ceremony at the distribution center near Nashville.

About Genesco Inc.
Genesco sells casual and dress shoes and headgear -- primarily for men and boys -- through more than 2,300 footwear and headwear stores in the US, Canada, Puerto Rico, the UK, and Ireland. Genesco's shoe operations include Journeys, Underground by Journeys (with Jarman, targeting young urban men), Johnston & Murphy, Schuh, and Licensed Brands (Levi Strauss' Dockers footwear). Its Hat World Group (acquired in 2004) consists of the Hat World, Lids, Hat Shack, Hat Zone, Head Quarters, Cap Connection, and Lids Locker Room retail stores. Founded in 1924 as a shoe retailer, Genesco has diversified by adding hats and apparel.

About Fortna Inc.
For over 60 years, Fortna has partnered with the world’s top brands, helping them improve their distribution operations and transform their businesses.  Companies with complex distribution operations trust Fortna to help them meet customer promises and competitive challenges profitably. We are a professional services firm built on a promise – we develop a solid business case for change and hold ourselves accountable to those results. Our expertise spans supply chain strategy, distribution center operations, material handling, supply chain systems and organizational excellence.
Source:Fortna Inc.
Email:*** Email Verified
Tags:Distribution Experts, Distribution Operations, Fortna, Distribution Center, Genesco
Industry:Business, Retail
Location:Reading - Pennsylvania - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Page Updated Last on: Jun 21, 2012
Fortna News
Daily News
Weekly News

Like PRLog?
Click to Share