June 21, 2012
-- (BOSTON, MA)-- In recognition of June as National Hunger Month, Lovin’ Spoonfuls, a Boston based non-profit organization that works to facilitate the recovery and distribution of perishable and unserved foods, is launching an innovative fundraising campaign called #Tweet2Beat Hunger. The tech-savvy, innovative organization will utilize social media, specifically Twitter, to collect monetary donations in support of their mission to beat hunger.
Starting Monday, June 25th, 2012 and lasting through Saturday, June 30th, 2012, Lovin’ Spoonfuls will run its first ever #TWEET2BEAT hunger campaign. Tweeters can assist Lovin’ in its mission in just seconds by simply tweeting the monetary amount he/she would like to pledge followed by “TweetDonate to” and Lovin’ Spoonfuls Twitter Handle, @LovinFoodRescue.
For example: #Tweet2Beat $10 TweetDonate to @LovinFoodRescue. Just seconds later, donors will receive a link to PayPal where they can complete their donations.
The week-long fundraiser will come to a grand conclusion on International Social Media Day, Saturday, June 30th, 2012, with the help of Whole Foods Market River Street located in Cambridge, MA which has generously agreed to match select $10 donations for every ten (10) tweets that includes hashtag #Tweet2Beat, TweetDonate to, the Lovin’ Twitter handle (@LovinFoodRescue)
, and their own Twitter handle, (@WholeFoodsRVR)
For example: #Tweet2Beat Hunger $10 TweetDonate to @LovinFoodRescue @WholeFoodsRVR
During the final week of June, make sure to tweet @LovinFoodRescue, to aid Lovin’ Spoonfuls in their quest to “BEAT Hunger.”