June 20, 2012
-- Kuru Footwear builds walking, hiking and casual shoes designed to effectively endure and defeat the normal wear and tear. As many of us know, the notorious quick wear down of any particular type of shoes can become a hindrance in brand loyalty. Adversely, the shoes that give us the most bang for our buck are the brands we trust. This holds especially true for a walking or casual shoe. Expectations are higher. That is, there is little reason we expect the structure of the shoe to piece off or the cushioning to wear down. After all, with most walking shoes, we’re not trouncing through mud, kicking gravel, or working on our side to side, juke moves. We just need something comfortable to walk the city streets, run errands and get through the yard.
Somehow, the “built to last” inevitability has become a myth. Outsoles peel and comfort fades. Kuru footwear puts an end to this sad notion by creating a shoe that works with the walking motion. Most brands have padding on the heel of the foot that is flat and, while providing cushion, it quickly wears down and can lead to pain, discomfort, and health problems. The Kuru heel is padded deeper and rounded to adhere to the natural, rolling heel movement during walking. The pad cups the heel to reduce impact, rather than simply absorbing it. This aids in the durability of both the shoe and the feet of the person wearing it. It is expected that Kuru walking shoes lend up to 5000 miles of comfortabilty with no “break in” period.
Working with this natural movement enhancement, the Kuru shoe also provides a custom feel for each individual. The shoes are made to adjust to its user, rather than the other way around. The soft foam padding on the sides of the shoe conform to the unique shape of each foot, dispelling the notion that we need to “get used to these new shoes.” The padding conforming to the individual is much like the prescribed add-ons that are associated with discomfort. Arch supports and heel pads are a pricey, reactive fix, but an unnecessary thought for loyal Kuru customers. Kuru makes sure that your shoe is working for you.
Kuru has been a leader in active footwear since 2009. Its online distribution of casual and walking shoes continues to reach new heights of success due to customer brand loyalty. While the Kuru online store and website features in-depth analysis of what makes their design so special, it is also littered with positive reviews and testimonials from customers. It is evident that Kuru has done the research to provide the best feeling and most durable shoes.
For more information, please visit http://www.kurufootwear.com/