CITEM eyes vast NE Asian market for Ph food exports

The Philippine's DTI-CITEM is leading a contingent of exporters in a marketing offensive that will see the best of Philippine foods gain the limelight in the Taipei International Food Show (TIFS) on June 27 to 30.
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Food Taipei 2012
Northeast Asia


Pasay City - Metro Manila - Philippines


June 20, 2012 - PRLog -- The Philippines' export promotion authority is vigorously targeting the multibillion-dollar Northeast Asian market for Philippine food exports.

The Center for International Trade Expositions and Missions (CITEM) of the Department of Trade and Industry is leading a contingent of exporters in a marketing offensive that will see the best of Philippine foods gain the limelight in the Taipei International Food Show (TIFS) on June 27 to 30.

CITEM Executive Director Rosvi C. Gaetos cited the TIFS as virtually a key to the Northeast Asian market covering Japan, Korea, China, Hong Kong, Macau and Taiwan.

“Moreover, the show (TIFS) also attracts numerous importers from the United States, Malaysia, Singapore, Thailand, and Indonesia,” Gaetos said.

Food imports by the Northeast Asian countries alone reportedly amounted to billions of US dollars in recent years, with Korea reaching $25 billion in 2008, Japan $80.8 billion in 2010, Hong Kong $18.3 billion in 2011, and Taiwan $4.52 billion in the first three quarters of last year.

On the other hand, China’s food imports are expected to consistently rise because of increasing consumption by its more than 1.3-billion population and production shortfalls resulting from weather-related phenomena.

“We are taking advantage of these developments by having a strong participation in the TIFS on June 27 to 30, with the aim of also attracting exhibitors and buyers to be part of our own IFEX Philippines slated on May 16 to 19 next year,” Gaetos pointed out. The International Food Exhibition (IFEX) Philippines 2013 is the country's biggest and most important trade showcase of Asia's ethnic food and ingredients.

Now on its 22nd year, the annual TIFS will be held at the Nangang Exhibition Hall in Taipei where exhibitors from 23 countries worldwide are participating.

Last year’s TIFS had 465 exhibitors from Taiwan and 365 from Austria, Argentina, Belgium, Canada, Chile, Costa Rica, Belize, Bulgaria, El Salvador, Fiji, France, Guatemala, Honduras, Hungary, India, Korea, Macau, Malaysia, Nicaragua, Panama, Peru, Poland, Spain, Taiwan, Thailand, the United States, and the Philippines.

The TIFS 2011 attracted 45,310 buyers from Taiwan and 5,150 from China (937), Japan (687), Malaysia (539), Hong Kong (408), Philippines (316), US (299), Korea (289), Singapore (267), Thailand (241), and Indonesia (238).

The Philippine contingent is co-organized by CITEM with the Manila Economic & Cultural Office (MECO), the Department of Agriculture – Agribusiness and Marketing Assistance Service (DA-AMAS), the United States Agency for International Development – Growth with Equity in Mindanao (USAID-GEM), the Philippine Trade and Investment Center – Taipei, Guangzhou and Hong Kong, and the Bureau of Export Trade Promotion (BETP).

The TIFS enables the DTI and CITEM to promote the Philippines as an international sourcing destination for quality food products, while strengthening global awareness of Filipino cuisine and intensifying exports by establishing direct linkages with regular foreign distributors and importers.

One of Asia’s most popular international trade events, the TIFS 2012 is a 4-in-1 mega-show consisting of Food Taipei, Food Tech and Pharmatech Taipei, Taipei Pack, and Taipei Horeca (hotel, restaurant and catering).

To be showcased by CITEM in the TIFS 2012 are fresh fruits, tropical fruit juices and purees, coconut and coconut by-products, healthy and functional products (muscovado sugar, all-natural and tropical dried fruits, and banana chips), seafood and rice.   

Those food items will be exhibited by 14 selected private firms, which will be a mix of large and small and medium enterprises, thus enabling CITEM to also introduce new companies to the world market.

This trade marketing blitz is targeted at institutional buyers, supermarket chains, and horecas, among others, while the consumer marketing aspect of the campaign is geared for the millions of overseas Filipinos, some 100,000 of them are in Taiwan.

More information can obtained from CITEM (tel. 8312201 to 09, 832395, 8340177; email, or visit
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Tags:Philippines, Dti-citem, Food Taipei 2012, Northeast Asia
Industry:Food, Business
Location:Pasay City - Metro Manila - Philippines
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