#askthePRpro Twitter Chat 6/20 -11amET - Using PR to Drive $uccessful Startup Buyouts

Insider who has leveraged PR to propel $1.5 billion in startup exits tells how it's done
 
June 19, 2012 - PRLog -- “#ASKTHEPRPRO” TWITTER CHAT – JUNE 20 AT 11AM ET

Exit Strategy: The How To’s of Using PR to Drive Startups from Launch to Exit

WASHINGTON, D.C., June 19, 2012 – What do Instagram, Face.com, Tealeaf and RightNow Technologies have in common? All won buyouts by much larger technology companies – deals engineered on the back of well-planned, highly successful PR campaigns.

#AskthePRpro, the Twitter chat created as a public forum for any and all business questions about PR, will explore PR as the principal communications vehicle for driving startups’ brand awareness from launch to exit. Date and time: Wednesday June 20 at 11am ET.

“It’s no accident that some of the most successful startups stress the use of PR from Day 1 of operations,” says Jim Crawford, host of #AskthePRpro and founder of tech PR agency, Crawford PR. “These smart players recognize that PR is all about sales, and they use it consistently to set themselves up for potential buyers.”

Topics to be discussed on the June 20 #AskthePRpro:

•   The Pitch: Creating a Story That Sells
•   Industry Analysts – Building Third Party Endorsement
•   Winning Customer Champions
•   The Road from Trade Press to National Media
•   Starting a Bidding War for Your Startup

More information on Crawford PR at www.crawfordpr.com

Media Contact: Kate Schackai, Crawford PR, 202-681-8045, kschackai@crawfordpr.com
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