Adobe® Creative Suite® 6 poised to provide impetus to India’s creative economy
• Announces out of the box support for 10 Indian languages in InDesign CS6 • Launches Adobe Online Store in India for easy accessibility to products from the company • Increases focus on the video and broadcast industry
Indic language support in InDesign CS6
In the latest release,Adobe InDesign® CS6software offers out of the box support for ten Indian languages-Hindi, Marathi, Gujarati, Tamil, Punjabi, Bengali, Telugu, Oriya, Malayalam, and Kannada. Publishers will now be able to seamlessly work in these regional languages without the need of additional plug-ins.Thiswill have a significant impact on India’s booming regional print publishing industry that is growing by leaps and bounds.The FICCI-KPMG Indian Media and Entertainment Industry Report 2012 cites that print media continued its strong growth trajectory owing to growth in incomes and consumption in the regional markets. According to the report, Hindi and vernacular segments now contribute nearly 60 percent of Indian print media industry. With an existing strong foothold in the print and publishing industry, InDesign CS6 will now make it easier for publishers to repurpose and manage content in multiple languages and simplify their digital publishing workflow.
“The inclusion of Indic language support is an important milestone for the regional print and publishing industry in India," said Umang Bedi, Managing Director – South Asia, Adobe Systems. "We are excited about the tremendous market opportunity that this will open up for especially in Tier 2 and Tier 3 cities. It has always been our endeavor to democratize the publishing industry and latest version of Adobe InDesign CS6 is a stepping stone towards achieving that objective."
Launch of the Adobe India Online store
Another significant move by Adobe Systems to expand its market penetration is the launch of its online store in the country.Adobe India’s online store (http://shop.adobe.com/
Commenting on the launch of the online store in India, Srihari Palangala, Country Marketing Manager, Adobe India said, “This is a convenient and fast way to access the latest Adobe software range, including our flagship solution Adobe® Creative Suite® 6. Immediate electronic download to your device saves the cost and delay of waiting for your software to arrive through traditional shipping methods. Buying through the store also ensures customers are guaranteed peace of mind that they are purchasing genuine Adobe software while using secure payment methods using any of the major credit cards.”
Increased focus on the video and broadcast industry
The Animation and VFX industry grew at 31 percent in 2010 and the broadcast and film industry is projected to grow at a CAGR of 17 percent and 10.1 percent respectively, as per the FICCI-KPMG Indian Media and Entertainment Industry Report 2012. These numbers project the flourishing video and broadcast industry in the country and Adobe is bullish about the role that it can play in enabling this growth trajectory for the industry with its technologies. New enhancements in Adobe® Creative Suite® 6 Production Premium is at the heart of any production workflow enabling video and broadcast professionals to work more efficiently, from planning to playback. New to Adobe Creative Suite CS6 Production Premium are Adobe® Prelude™ CS6, which streamlines ingest and logging workflows in post-production, and Adobe® SpeedGrade, which contains powerful features for finishing and color grading that allow users to manipulate color and light for any type of content, redefining Stereo 3D, RAW processing, color grading and finishing for professional film and television.
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