Samsonite reinforces its presence in Saudi Arabia with its new opening

June 19, 2012 - PRLog -- Reinforcing its aggressive expansion plans across Kingdom of Saudi Arabia in particular, Samsonite Group – the worldwide leader in travel solutions – has announced the opening of its new store on Tahlia Street Jeddah, which is considered to be the city’s prime location. Samsonite has also just finished renovating its store at the Kingdom Mall in Riyadh which is considered to be the city’s landmark mall.

The new store is part of the massive expansion plans across the Kingdom, which will see Samsonite adding up to 9 more stores by next year to its existing portfolio of 16 stores in Saudi Arabia.

The Samsonite store on Tahlia Street-Jeddah is spread across 1100 square feet which showcases the entire range of Samsonite travel solutions including the latest business collection and sports backpacks.

In his comments on the new stores, Jai Krishnan, Vice President, Middle East, East Africa & SAARC, said: “We are extremely happy about our expansion in the Kingdom of Saudi Arabia and the new stores are just another proof of our ambitious growth plans and our strategic objective to be more accessible to our valued customers in the country. Al Tahlia Street is Jeddah’s busiest and one of the best locations for shoppers across the city and Samsonite spares no efforts in catering to our esteemed customers. Our store in Kingdom Mall Riyadh was renovated to match the modern retailing standards of the brand.”

He added: “We aim to expand more and add up to 9 more stores by next year as KSA is a high potential market for our brand and we are delighted to provide accessible stores at strategic locations across various malls in the Kingdom Through this aggressive expansion, we plan to further our legacy of leading the travel industry to new levels of innovation, not only in KSA but also across the Middle East in the years to come.”

Samsonite, which was established in 1910, has grown from a small company with 20 employees in Denver, Colorado, into a global corporation with over 8,000 employees working in over 30 locations around the globe and annual sales of 1.3 billion USD.
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About Samsonite Group

Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For 102 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite Black Label, Samsonite and American Tourister brands.



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