Newly-launched Zamplify helps musicians identify their top fans and incentivizes them to share songs

June 19, 2012 - PRLog -- “The sad reality is that the next Jimi Hendrix is probably now buried in a pile of 28 million, statistically doomed to a life of obscurity”, recently wrote the editor of Digital Music News (““Drowning? The iTunes Store Now Has 28 Million Songs...”, 26 April 2012)

With all that noise, the only way to beat the odds today as a budding musician without a multimillion-dollar PR budget is to get your supporters to spread the word. Bands can only make money selling themselves after they have had hits, so they should focus first on building their fan base.

Now there is a service dedicated to precisely that issue: Zamplify, a US-Canadian startup whose website just launched in public beta at http://www.zamplify.com, lets fans download original mp3 files for free in return for sharing it with their social networks on Facebook or Twitter. Although sharing is not required to download or stream, fans are encouraged to support their artist that way, and the ability to download and share in one click makes it painless.

Songs are uploaded directly by artists, who are also encouraged to lit the fire by sharing them first with their networks. The twist? Zamplify powers ranking based not on how many shared a song, but on how many they shared it with. That variant on traditional social scoring means that fans with a larger social network have more of a voice, and thus more incentive to share good music. Think charts that actively encourage fans to spread the word about your music.

According to Greg and Yang, the two co-founders of Zamplify: "Zamplify accelerates the occurrence and identification of the next big hit. It delivers a concrete, elegant incentive for tastemakers to share content, and makes it possible to identify top influencers for specific content and to base commercial incentives on referral activity through its patent-pending Active Reach technology. The concept works with any referable content and brand, not just music."

Independent musicians and labels can sign up at http://www.zamplify.com/, upload their songs and share them with their networks.