Harley Davidson Videop Production with Vyzion

How do you maintain a brand in today’s segmented marketplace? That is the question we were asked by Harley-Davidson before committing to their project.
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Video Production


Raleigh - North Carolina - US

June 18, 2012 - PRLog -- How do you maintain a brand in today’s segmented marketplace? That is the question we were asked by Harley-Davidson before committing to their project. The question was valid, given that Harley-Davidson sells to young riders, women and older riders, eachwith their own ideas of what Harley-Davidson as a brand means.

We met first in Raleigh to hash out ideas. Excited doesn’t even describe our mindset. I mean, this was video production for Harley-Davidson, one of the biggest brands in the world. After going back and forth, the final product would look something like this: produce 5 mini-documentaries about riding and riders and showcase what each subject sees, feels and believes about riding a Harley.

As with any venture, the real work is in preparation. Our team has been involved in network TV shows and live events for 20,000 people, so we know how much details matter with projects like these. With anything, large event or intimate film, you must have a story set up. Our first film was about Harley’s younger riders. A little known secret of Harley-Davidson, is that they are the largest growing motorcycle company with people under 30. They wanted a film that captures why young people are drawn to Harley and what riding means to them. For me, this was personal because I am in that target group.

Location scouting was first. The team was able to find a rundown parking garage in downtown Raleigh that would fit our video production needs. We also identified an abandoned timber mill, several train tracks and side streets, and an interview location that would work. We began working on a rough script and storyboard, then a set up count based on that. When the set up count was complete, we had 3 days of filming at 8 set ups each. The first day would encompass a parking garage, an interview, and riding at sundown.

Vyzion Video production has parallels with a military operation. You make a plan, you hope that the plan goes well, but in the end there will always be improvisation. Video shoots are no different. You make your set up list, storyboard out your shot list, type up the script, but there will always be some angle or event that wasn’t accounted for that you end up filming. In fact, most of the best scenes and ideas from films come about by happy accidents. This shoot was no different, from faulty electrical outlets to torrential downpours, this Harley shoot had its share of issues, and that was just day one. But the trick is to have a back up shot list, so if you can’t film an outdoor interview because it’s raining, move your interview shots indoors and light them dramatically, which is what we ended up doing.

All in all, the young riders shoot went well. The theme we explored was how the distraction and noise of everyday life can drown out any sort of fun or solitary activity. Today’s world seems to thrive on a sort of sensory deprivation, whether through constant news streams that tell us how bad the world is or pc media dictating what you can and cannot say, or the mindless reality stars that drone on about nothing. We added noise in post and visual “noise” to enhance that theme.

The goal was to show that something as simple as a motorcycle can lift you above that, can give you an absolute sheer joy that honestly most people never experience. That’s what Harley-Davidson is about. Cutting through the electronic noise of life and giving you an experience like nothing else.

Some of our clients:

1. Hank William Jr Records

2. Harley Davidson

3. Brain Dawson (BSpot Show) hiphopnc

4. Soul of the South Network

5. NoLimit Larry (WPEG)

Muti-media Video Production can play a huge part in your branding and marketing campaigns. Todays society perfers to see things in action than just to take someones word for how good a product is. Video Production for branding and marketing has a huge return on investment and if done properly can go viral across the internet. Vyzion Video Production is committed to ensure that our customers get a top notch video for a fraction of normal cost. This allows our cutomers the ability to become more competitive on a global scale. We offer videos for commercial, non-profits, live straming and music projects. Please see our examples and see for yourself. We look forward to hearing from you soon.

Vyzion Video Production is a Premier Multi-media company specializing in Internet Radio and Video Production and Editing. Let's help you with all your marketing, commercial and branding needs. Key Words: NC Video Production, Raleigh Video Production, Charlotte Video Production.

For more information for our Video Production and Marketing Services please contact us at 1-800-957-9650

Vyzion Internet Radio spins worldwide and national Dj mixes 24/7. So the party never stops! From the car, the office, the gym, or your home, you can listen to Vyzion radio anywhere. Vyzion Internet Radio is comprised of an international team that is delivering the best of entertainment, music, and news. We offer free IPhone and Droid Apps Contact us at 1-800-957-9650.

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Tags:Advertising, Business, Marketing, Harley-davidson, Video Production
Industry:Business, Marketing
Location:Raleigh - North Carolina - United States
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