Ferran Andria recruits top business students

June 18, 2012 - PRLog -- A team of students from the London Business School have been shortlisted in a global competition to create a business model for Spanish chef Ferran Adria's El Bulli Foundation as one of the top three finalists.

The Idea for the Transformation project which launched in 2011 by the world-famous chef was attended by students from the School in competition with other leading institutions such as Berkeley, Harvard, Columbia and Spain’s ESADE. The goal was to create a business proposal for the new culinary research and development centre. The centre has been poised to be as innovative as Adria’s cuisine, with mention of corals, sponges, and “particle architecture”

Quoting Adria’s statement published on the project’s website, the aim of the competition is to “encourage a different kind of thinking that is passionate and committed”, and hopes that the students will “come up with truly innovative and entrepreneurial proposals that go a step further, opening up new ground and making profound changes to 21st century society".
The panel of judges, consisting of Nobel Prize-winning economist – Joseph Stiglitz and other eminent figures in the academics, business and journalism fields deliberated on all entries and selected the three best proposals.

The finalists have been scheduled to go on a four-day all inclusive trip to Barcelona in June. There will be networking events held with prominent business leaders and professors and the overall winner will be announced on the 27th of June.
Adria’s restaurant, El Bulli, which was situated in the Cala Montjoi village near the Costa Brava in Spain, won “World’s Best Restaurant” five times prior to its closure last year.  While it was opened, the restaurant was awarded 3 Michelin stars and only served the public six months in each year. Adria spent the other half of the year working on new recipes.

Industry people who had already expressed their dismay at the closure of the El bulli restaurant will be excited to hear of these new developments, including the option of dining at the event. Although, this also means that the foundation will not be taking reservations and expectations as that diners could range from teenagers, entrepreneurial minds to master chefs from various parts of the world.

The new foundation will be a spinoff of the El Bulli restaurant and due to open in 2014. It is expected to experiment with the avant-garde cooking and molecular gastronomy Adria is famous for.

The foundation is expected to grant close to 20 internships each year to prospects that will cook and work with the team throughout the event. The creative team will also be working in congruence with other functions such as art, design and communications.

For further details visit http://www.london.edu/programmes/executiveeducation/finan...