Luxury retailer Watches of Switzerland calls on Hello World for 2012 digital and ecommerce strategy

Hello World, a London based digital agency, is continuing its strategic relationship with luxury retailer Watches of Switzerland in 2012.
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June 18, 2012 - PRLog -- Hello World, a London based ‘next generation digital agency’, is continuing its strategic relationship with Watches of Switzerland in 2012. The agency has already helped re-launch the luxury online retailer’s ecommerce after being briefed to transform it from ‘safe and commonplace’ to a ‘new and unique online experience’.

Hello World, with its expertise in e-commerce and luxury marketing, was the perfect partner for the luxury watch retailer. Sanjay Vadher, Managing Partner of, said that they are proud to be working with Watches of Switzerland, describing it as “an organisation that thrives on innovation, excellence and service”.

The new website positions as the authoritative online destination for watch shopping, through its use of editorial content and brand storytelling.

A news and blog section was created, along with extracts from Calibre, the company’s twice yearly magazine. “Regularly updated and ‘owned’ content, is vital for engaging your audience and asserting the authority of the brand, but also key for SEO and PR purposes” said Sanjay.

The project brief was to create an online customer experience that complemented an excellent offline experience, rather than trying to mimic it. Sanjay explained: “The key is not to replicate, but to complement the offline experience in a way that is natural to the online environment and facilitates an emotional connection and engagement.”

In order to gain an understanding of the Watches of Switzerland brand, the Hello World team undertook store visits and attended focus groups with showroom managers. Through these meetings they were able to identify the brand essence and reflect it online.

According to Sanjay, the first challenge was to embrace the “mass appeal of the internet without compromising exclusivity.” Many of the brands on the site are only available in store, maintaining their exclusivity while still marketing them to a wider audience. “Watches of Switzerland have embraced the internet to raise their profile and enhance customer experience by creating a site that is a leader in the online world of luxury watches.” said Sanjay.

Ruth Benford, Marketing and Communications Director at Watches of Switzerland said “We are extremely excited about working with Hello World, as we continue to invest in digital commerce to enhance our customer offer. We want to provide our customers with a rich content experience, giving them a similar high end shopping experience that they would otherwise get in store.”

Watches of Switzerland have been established since 1924, supplying watches from brands such as Chanel, Rolex and Zenith.

Watches of Switzerland is part of the AURUM group - the largest prestige and luxury jewellers in the UK which also includes Mappin & Webb and Goldsmiths within its portfolio.

The group is proud to be the largest distributor in the world of luxury brands such as Omega, Tag Heuer and Gucci. It is also the UK's largest distributor for Rolex, Cartier and Breitling.
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Tags:Luxury, Retail, Ecommerce, Digital Strategy
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