June 16, 2012
-- New York, June 16, 2012
Ashraf Ebid, CEO of Finstek announced today that the Finstek team has completed successfully its consulting project for FXdirekt Bank which helped FXdirekt Bank transform itself from a German focused bank into an international Online Trading bank and enhance the bank’s ability to compete in the market place by improving its financial, marketing, sales and compliance performance.
“We were able in a few months to reduce the bank’s overall spending by more than 30%, reduce staff by close to 20%, cut its marketing spending by more than 80% while increasing its new sales leads generation and cost per demo lead by 300% and increased the bank’s new account opening by more than 100%” Said Mr. Ebid.
Finstek was also able to help the bank reduce its account opening process from two weeks to just a few hours per account, implement credit cards and Paypal acceptance at the bank and improve the overall institutional sales and compliance processes at the bank.
“We were also able to introduce major new partnerships, Introducing Brokers, Omnibus partners and new risk management and liquidity partners to the bank. We also set up, recruited and trained English, Japanese and Arabic sales and marketing teams. We would like to wish Mr. Stobbe, CEO of FXdirekt Bank and his team all the best in the future”, said Ebid.
Finstek, based in Perrineville, NJ, is a Global Sales, Marketing and Technology consulting firm specialized in unique and cutting edge solutions for the financial industry with particular strength in the fast growing and highly profitable online FX and CFDs trading space.