Cinépolis Ahmedabad hosts special premier of ‘Kevi Rite Jaish’
Veteran Gujarati movie stars Rakesh Bedi & Rita Bhaduri visit Cinépolis to meet with their fans at a special screening of their upcoming movie!
By: Ogilvy Public Relations
• Veteran Gujarati movie stars Rakesh Bedi & Rita Bhaduri visit Cinépolis to meet with their fans at a special screening of their upcoming movie!
Ahmedabad, June 14, 2012: Cinépolis, India's first International cinema chain and Ahmedabad’s leading multiplex today hosted an exclusive premier of the upcoming Gujarati blockbuster,’
On the occasion, Abhishek Bhandari - Unit Head, Cinépolis Ahmedabad said, “It’s our pleasure to host stars from Kevi Rite Jaish at Cinépolis. We believe the Amdavadis will truly relish the movie. It is our growing endeavor to bring in such stars to Cinepolis and give our patrons as many opportunities as possible to get close to their favorite stars and interact with them.”
Kevi Rite Jaish is a satire on the fascination, nay and obsession of the Patels - a Gujarati farmer community – migrating to the United States. Over the last half a century millions of Patels have migrated to the USA and have come to dominate its Motel industry by dint of hard work and persistence. This story revolves around one such Patel family and its uncounted tries to immigrate to The States.
The film was filmed with a RED Camera and shot in Ahmedabad, Gujarat. This is the first time a RED Camera has been used in India for regional films.
Sharing his experience of visiting Cinépolis, Superstar Rakesh Bedi said, “I thank Cinepolis for expressing support towards ‘Kevi Rite Jaish’ and giving us a chance to get closer to our fans. We are thrilled with their response and hope the movie does really well.”
About Cinépolis India
Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company started its operations in India in 2009 at Amritsar and won the ‘Most Admired Retail Launch’ award in 2010 followed by the ‘Most Admired Retailer of the Year – Innovative Retail Concept’ award in 2011 at the prestigious India Retail Forum. Cinepolis currently operates 37 screens in India. The company has aggressive plans of rolling out 500 screens by 2016.
Cinépolis is the world’s 4th largest movie theater circuit, operating more than 2,801 screens in 11 countries and serving more than 116 million patrons annually. The company operates its screens under four different brands that span across the ultra premium to the extreme value segments. Cinépolis was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. The company aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of 18,448 people to support its mission. Founded in 1971, privately held Cinépolis is headquartered in Morelia, Mexico.
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