Different marketing approaches to perfumery.

June 13, 2012 - PRLog -- French designer Paul Poiret established his studio in 1903 and soon became famous for his flamboyant and rather controversial fashion design. His instinct for marketing and branding had no predecessors.
Poiret's portfolio expanded to decor (furniture, rugs) accessories, graphic design and fragrances, in addition to his successful clothing design business.
In 1911 fashion designer Paul Poiret created a perfume house called Les Parfums de Rosine (named after his beloved daughter Rosine), a groundbreaking event in the history of marketing in Perfumery, because it was the first time that the name of a designer appeared on the box of a fragrance.
The inspirations and the names of the fragrances were directly related to events occurring in his personal life, and linked to Poiret's  way of expressing lifestyle & fashion.
His singular and dynamic personality reflected in his personal aesthetics, and he was the first fashion designer-perfumer maker that elevated his lifestyle to an ART concept...

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