Wellness Focused Start-up Fitness Formulary Honored as a 2012 Minnesota Cup Semi-Finalist
The Minnesota Cup announced 49 semi-finalists this week in an annual competition to honor the best new business ideas in Minnesota. Fitness Formulary, an online retailing concept focused on health and wellness, was named a finalist.
June 13, 2012 - PRLog -- Minneapolis—
Fitness Formulary is an online retailer offering medically authoritative recommendations for vitamins, minerals, supplements, organic and natural foods and fitness accessories. Fitness Formulary’s primary differentiator is that it provides consumers with education, knowledge and recommendations about products based on personal fitness goals and/or medical conditions. They do this through the use of a patent-pending recommendation engine, vetted by a panel of physicians and experts in nutrition, health, fitness and sports medicine.
The company leverages relationships between consumers and their health/fitness clubs or universities through revenue sharing. Essentially, Fitness Formulary becomes a way for health/fitness clubs or universities to offer members a full range of health products backed by science and knowledge, while allowing the club or university to share in the revenues generated. The unique revenue sharing process is achieved through the use of a patented software.
"We are thrilled to be named a division semi-finalist in this year's Minnesota Cup," said Fitness Formulary Founder and CEO, Adam Southam. "With so much innovation right here in Minnesota, it is an honor to be among the top 49 ideas selected."
Fitness Formulary is in the process of launching its robust e-commerce platform, with an expected launch in Fall 2012.
About Fitness Formulary
Fitness Formulary is a Minnesota-based online retailer that provides consumers with educational, medically authoritative recommendations for name brand wellness products. The company’s robust selection of vitamins, minerals, supplements, organic and natural foods, and fitness accessories is vetted by industry-leading experts, as well as a patent-pending recommendation engine. Those interested in learning more about Fitness Formulary should visit http://www.fitnessformulary.com.
Fitness Formulary is an online retailer offering medically authoritative recommendations for vitamins, minerals, supplements, organic and natural foods and fitness accessories. Fitness Formulary’s primary differentiator is that it provides consumers with education, knowledge and recommendations about products based on personal fitness goals and/or medical conditions. They do this through the use of a patent-pending recommendation engine, vetted by a panel of physicians and experts in nutrition, health, fitness and sports medicine.
The company leverages relationships between consumers and their health/fitness clubs or universities through revenue sharing. Essentially, Fitness Formulary becomes a way for health/fitness clubs or universities to offer members a full range of health products backed by science and knowledge, while allowing the club or university to share in the revenues generated. The unique revenue sharing process is achieved through the use of a patented software.
"We are thrilled to be named a division semi-finalist in this year's Minnesota Cup," said Fitness Formulary Founder and CEO, Adam Southam. "With so much innovation right here in Minnesota, it is an honor to be among the top 49 ideas selected."
Fitness Formulary is in the process of launching its robust e-commerce platform, with an expected launch in Fall 2012.
About Fitness Formulary
Fitness Formulary is a Minnesota-based online retailer that provides consumers with educational, medically authoritative recommendations for name brand wellness products. The company’s robust selection of vitamins, minerals, supplements, organic and natural foods, and fitness accessories is vetted by industry-leading experts, as well as a patent-pending recommendation engine. Those interested in learning more about Fitness Formulary should visit http://www.fitnessformulary.com.
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| Tags | : | Health, Wellness, Fitness, E-commerce |
|---|---|---|
| Industry | : | Health, Retail |
| Location | : | Minneapolis - Minnesota - United States |
| Subject | : | Awards |