June 13, 2012
-- First it was The Panda that devastated many, then along came The Penguin and it seemed to all but destroy the rest. Some have argued that that these two updates have killed SEO, but Mark Anthony Germanos of Cameron Park Computer Services does not concur. Germanos is reported as saying: “time after time, we see that the tactics some people use to fool or cheat Google get exposed and disqualified. Cheating only works for a short term gain. I can remember when people put keyword-intensive text in web pages. They used white text on a white background. People could not read it, but the web crawlers saw the keywords and awarded the webmasters with higher placement. I’m glad that no longer works. The folks at Google found that and updated their algorithm to reward honest webmasters. Google does not hate SEO nor does it hate SEO Companies; Google has said publicly that it cannot tolerate bad practice SEO and Web SPAM. It is time again to reward honest webmasters."
In response, Cameron Park Computer Services announced this week that it has developed a cutting edge new line up of SEO Packages to meet the post Panda/Penguin needs of many webmasters at a cost that will not break the bank. Google has stated that it wants to deliver the very best and freshest search results to its search queries every time. It roots out low quality, low value websites and web content. Webmasters need a new strategy which includes enriching their own web content and actually adding value to the web.
Google favors three traits in your marketing: content, currency and backlinks. The more you have, the more credibility you have with Google. Each trait is important.
Content. The more content you have, the more credibility you will command. A web site with 40 pages appears more authoritative than one with 11 pages. Google believes folks who visit the 40 page web site will find more valuable information and therefore thank Google for prominently presenting a link to that site.
Currency. The more current your content, the more attractive you are to Google. Google views you as an authority that presents current information Internet users will find attractive. This is why newspaper sites appear prominently in Google searches…their content is very current. This also explains why blogs are popular. Bloggers can update a blog quickly and easily with timely content. Web sites, on the other hand, can grow stale. Some have not been edited in over a year. One year on the Internet is a very, very long time.
Backlinks. Google finds your site attractive when other sites link back to yours. This shows that you are an authority, according to those other sites, and therefore are more deserving of prominent placement.
Cameron Park Computer Services’ packages are named Sacramento SEO Silver and Sacramento SEO Gold. Both involve interviewing the client and creating a 6,000 word document that will have sufficient content for an honest SEO campaign. The difference is how much work the client wants to do vs. how much work the client wants CPCS to do. Good things take time and work. Some will take the challenge themselves and others will hire someone who they can hold accountable.