Firevine Announces New Suite of PR Services; Hires New PR Director

June 13, 2012 - PRLog -- EDWARDSBURG, MI – Weeks removed from winning Gold and Silver at an American Advertising Federation ADDY Awards event, Firevine Advertising and Design – based in Edwardsburg, Mich. – announces the roll-out of a dynamic, new suite of Public Relations offerings to further accommodate its expanding client list. Under the auspices of freshly appointed Director of Public Relations, Jake Sandock, Firevine will offer all-inclusive PR services for B2B’s, B2C’s, and Not-For-Profits throughout the Midwest and beyond. With its PR launch, Firevine – renowned for excellence in ad creative, design, and next-gen web development – is now poised to provide a more galvanized combination of branding services.

As PR Director, Sandock – an industry veteran with over 15 years of experience in print and digital media – will be responsible for assessing strategic communications needs for clients, implementing intelligent PR strategies across existing channels, and discovering new methods of brand promotion that help clients to better sustain their position. PR Analysis, Social Media Activation, Editorial Outreach, Article Marketing, Media Relations, and Award Submissions – along with Reputation Management, Corporate Communications, Press Release Distribution, and Special Event Planning – are among the many new services, under Firevine’s PR umbrella, intended to generate industry thought leadership and heightened brand visibility for clients.

“What we’re seeing in our market is an emerging sophistication of marketing activities across B2B’s, B2C’s, and Non-Profits – as organizations are understanding that there are new and improved, as well as existing, opportunities to get the right message in front of the right sets of eyes,” said Firevine’s founder and Creative Director, Mike Pecina. “Jake’s wheelhouse is in nailing down ‘the right message,’ and in determining the ‘right sets of eyes’ across earned and owned media channels. His vision for Firevine PR clearly aligns with the marketplace demand, and our own customers’ needs, for strategic communications services.”

Sandock, a native of South Bend, Ind., brings a diverse set of skills to the agency. He earned his B.A. from Indiana University South Bend (2001) and has a wealth of experience in media relations, editorial outreach, special event planning, social media positioning, and corporate communications. A 2008 Pushcart Prize nominee, Sandock previously served as Head Writer for Ugly Dog Media, Inc.; Staff Writer for the South Bend Tribune; and as a Jr. Publicist for Ben Frank Promotions in New York City.

“Firevine does such unique and outstanding work, and is positioned as a leader in progressive, digital design and web development,” said Sandock. “I’m so glad to be a part of this young, dynamic, and energetic team – and pleased to have the chance to bring my skills to the table. Firevine has already established the standard for excellence in ad creative and design, and I believe – with the implementation of our strategic communications services – we pack a pretty powerful ‘full-service’ punch.”

According to Pecina, the launch of Firevine’s new PR division is just another indicator that the company is constantly on its toes in seeking to improve its array of comprehensive agency services.

“Exceptional Client Services is always a clear and present hallmark of ours at Firevine,” said Pecina. “We accomplish this by maintaining an industry-best standard of responsiveness, by using innovative technologies to better interface with our clients, and, of course, by being flexible enough to directly and swiftly respond to marketplace and client needs.”

For more information about Firevine Advertising and Design, please visit http://www.firevine.com.

About Firevine
Firevine Advertising and Design – based in Edwardsburg, Michigan – is an award-winning communications agency that serves B2B and B2C companies, as well as not-for-profit organizations. Firevine provides its clients with traditional agency services – including campaign management, brand strategy, and media services – and is recognized within the industry as a leader in the digital services realm.

Media Contact
Mike Pecina, Founder/Creative Director
Firevine Advertising and Design
269.663.5500
mpecina@firevine.com