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Swimming Safari Participates in The World's Largest Swim Lesson
Swimming Safari Swim School is set to participate in the World's Largest Swim Lesson in partnership with Community Connection Camps Jacksonville and the US Swim School Association.
For Immediate Release
World’s Largest Swimming LessonTM Set For June 14, 2012 Tens of thousands of kids around the globe set to flutter kick their way to a new Guinness World RecordTM
Swimming Safari Swim School Serving as an Official Host Location
Jacksonville, June 13, 2012 – On Thursday, June 14th, 2012, thousands of kids and adults at aquatics facilities around the globe will unite to set a new global record for The World’s Largest Swimming Lesson™ (WLSL). Swimming Safari Swim School is an official Host Location for the 2012 WLSL record-setting event, taking place at 3 pm GMT (11am ET, 8 am PT)
The inaugural WLSL event established the Guinness World Record™ for the largest simultaneous swimming lesson ever conducted in 2010 to build awareness about the vital importance of teaching children to swim to prevent drowning. Last year’s WLSL event grew more than 400% with 20,000+ participants representing 13 countries around the globe and 45 states in the US.
Tragically, drowning remains the second leading cause of unintended, injury related death of children under 14 and aleadingcauseofdeathforchildrenages1-
The WLSL program works to promote drowning prevention through education by focusing the energy of thousands of participants on a clear and specific message all at the same time. Aquatic facilities, from Disney’s Typhoon Lagoon near Orlando, Florida to swim schools in Orange Country, CA, to parks & recreation centers in the Bronx, to locations in Mexico, Brazil, Dubai and Lebanon, have all participated in the event to help send the message that Swimming Lessons Save Lives™.
“We’re thrilled to see such incredible growth of the WLSL program in two short years,” said Rick Root, President of the World Waterpark Association. “The greater the participation, the more families we’re able to reach with this crucial message.”
“Parents understand how important it is to protect their children by using car seats and requiring bike helmets,” said Joani Maskell “Someday, we hope the same will hold true for teaching kids to swim.”
For more information on this important and fun event, to find out how you can join the WLSL record breaking or to schedule and interview with Joani Maskell, contact Joani Maskell at 904-535-5517 or via e-mail at firstname.lastname@example.org or visit www.wlsl.org.
About The World’s Largest Swimming Lesson™
The World’s Largest Swimming Lesson™ was created as a platform to help aquatic facilities and the many different regional, national and international water safety and drowning prevention organizations work together to communicate the fundamental importance of teaching children to swim.