#askthePRpro Twitterchat 6/13 -11amET - LinkedIn’s Passwords: Is Twitter Right for Crisis PR?

June 12, 2012 - PRLog -- WASHINGTON, D.C., June 12, 2012 – When cybercriminals hacked 6.5 million user passwords on LinkedIn, the popular site kept the public and press informed of news developments via Twitter updates. But is social media the right communications vehicle for crisis PR?

#AskthePRpro, the Twitter chat created as a public forum for any and all business questions about PR, will address “Right and Wrong Times to Tweet” in tomorrow’s session, Wednesday June 13 at 11am ET.

“Increasingly, companies are defaulting to social media during a crisis -- a huge mistake in dealing with journalists,” says Jim Crawford, host of #AskthePRpro and founder of tech PR agency, Crawford PR. “Reporters who want live spokespersons will not tolerate being shunted toward a Twitter news feed. Companies that affront media by ignoring their requests for information can pay the price in negative coverage and damaged reputations.”

Topics to be discussed on the June 13 #AskthePRpro:

•   Crisis PR and Twitter – a Media Match Made in Hell?
•   Right and Wrong PR uses of Twitter
•   Twitter and Media Horror Stories
•   Are More Companies Resorting to Twitter as a Form of Quasi-PR?
•   How do Media View and Use Twitter?

“Amazon brought a similar issue to national attention last year when its cloud service crashed and the company used the corporate blog to update customers and media,” says Kate Schackai, #AskthePRpro co-host. “Reporters were livid when they tried to contact Amazon in real time and were directed to fill out a form to ask questions.”

More information on Crawford PR at www.crawfordpr.com

Media Contact: Kate Schackai, Crawford PR, 202-681-8045, kschackai@crawfordpr.com

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