June 11, 2012
-- Mercedes Benz Fashion Week, Australia was the appropriate location for fashion designer Aanchal Chanda to debut her Spring/Summer 2012 collection where thousands of industry insiders, including buyers and media from around the world came to view the collection of over 80 designers. Showcasing for the first time, India born designer Aanchal Chanda launched her “ She is like a Rainbow” collection to celebrate the season’s spirit. Inspired by holiday travel, jet leg lifestyle and an array of beautiful colours, the collection combined unique style of contemporary yet traditional sophistication infused with creativity.
Emballished with intricate bead work, Aanchal used specially designed digital prints on French chiffon, silk satin and jersey fabrics. “She is Like a Rainbow” is a vibrant installation of twelve looks that was exhibited on the catwalk and included kaftan tunics, maxis, dresses and swimwear. Complimenting each look with Turkish turbans, tiaras designed by Nazgul and the traditional cushion padded, camel skin footwear “juttis” designed by Aanchal Chanda.
“Our participation in Mercedes Benz Fashion Week, Australia was a strategic move to initiate market presence. This was a great location since we are considering product expansion across several new markets. The event provided an opportunity to meet the best in the industry, allowed us to build business contacts and meet buyers from across the world. We are hoping to come back next season with a larger collection” said Aanchal Chanda, Designer, AC.
Meeting with several buyers throughout the weeklong event, AC will now be available in London through Harvey Nichols as well as boutiques in Greece, Spain and New York. In UAE, the collection is now also available in Dubai at Sauce Boutique, Mumbai Se, Candella, Glamour 911 and Grafikka in Abu Dhabi.