Hidden Agenda Author interviewed on Business901 Podcast

June 10, 2012 - PRLog -- The Business901 Podcast, Behind every Decision to Buy.. featured Kevin Allen, the author of The Hidden Agenda. Kevin is an expert in business development and in leading companies and individuals to achieve their ambitions. He spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals.

This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard’s iconic “Priceless” campaign to Rudy Giuliani’s mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time.

You can listen to the podcast, Behind every Decision to Buy.. ( http://business901.com/blog1/behind-every-decision-to-buy/ ) or download the podcast from the Business901 Itunes store. The Business901 Podcast offers visitors the opportunity to listen to current business topics such as discussions on Lean, Design Thinking, Service Design, Six Sigma and Marketing.

About Business901 (http://business901.com/about/):provides direction in areas such as Lean Marketing and Achieving Expert Status. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Joe put himself through college utilizing the GI Bill, the result of being a member of the 82nd Airborne Division, and as a welder at Asphalt Drum Mixers. This hands-on approach and an education in both in Electrical and Mechanical Engineering has served him well becoming President of that company and later leaving to own Barlow Marketing, re-start Burke Heating Systems and Asphalt Machinery Corporation. He has over 30 years in the process equipment field and still regularly consults on some of the more difficult issues encountered.

Joe is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.