June 10, 2012
-- X-cite by Alghanim Electronics won Best Overall Retailer at the GameStream12 awards held in association with DISTREE Middle East at Le Meridien Al Aqah, Fujairah, UAE. The GameStream12 awards recognize excellence in games retail and highlights innovation and creativity in the retail sale of game solutions and products across the Middle East.
The award was announced after X-cite had recently opened its all new and expanded outlet at the Avenues mall. One of most attractive sections is the Game zone; uniquely designed with a wide selection of the latest games and accessories. The gaming section at X-cite showcases a wide variety of multi gaming platforms, state of the art gaming computers with customized accessories in addition to the toys section that displays the latest in high tech toys.
The game zone allows customers to demo the latest customized PC gaming machines and gaming consoles or play network games before buying, giving them a real-time gaming experience rather than just viewing the contents on the box.
Samer Sayegh, Vice President - Alghanim Electronics said “Providing customers with a unique shopping experience has distinguished X-cite as a market leader in the region. This award from Gamestream recognises our excellence as retailers within the gaming sector across the entire Middle East market. "
X-cite's active participation with vendors like Sony Playstation, Microsoft Xbox , Razer and Steelseries to introduce the best in gaming and keeping customer’s engaged through in store activities has enabled widespread popularity of X-cite in the gaming market. Our past success events include the launch of Playstation Move, PS Vita and the Pro Evolution Soccer Gaming challenge in association with Goalna. X-cite competed with last year winners Sharaf DG, Virgin Megastore and Emax to win this award.
After its successful debut in 2011, GameStream12 returned to DISTREE Middle East to give retailers the opportunity to hear from some of the region’s biggest names in the gaming industry. This year’s alliance of Xbox 360, Sony PlayStation, Red Distribution and Pluto provided a cutting edge perspective on the latest trends and products. The event concluded with a gala dinner and was highly appreciated by the attendees consisting of more than 600 retailer, distributor and vendor executives involved in gaming across the Middle East.
About X-cite by Alghanim Electronics
X-cite is the largest consumer electronics retailer in Kuwait and the Middle East. Headquartered in Kuwait, the award winning retailer delivers a modern, dynamic and convenient shopping experience with the primary objective of delighting its customers. With touch and feel displays, cash and carry shopping, a highly trained multilingual sales staff and the latest gadgets and gizmos, shopping at X-cite is an unforgettable experience. Operating a network of 17 stores in addition to the regions premier e-commerce electronics website, X-cite’s customers are offered an unparalleled shopping experience by providing access to amazing range of international brands under one roof. The X-cite experience is further enhanced by providing customers with Easy Credit, 24-hour shopping in select outlets and extended warranty programs with 24-hour free delivery and installation services. X-cite’s shopping experience is also available online at www.xcite.com in both English and Arabic where customers can browse and shop for the latest in technology products.