7 Step Beginners Guide to Search Engine Marketing

June 9, 2012 - PRLog -- In today’s world, an in-house marketing team has become obsolete, due to the rise of internet marketing.  There are two parts to internet marketing in today’s world, search engine optimization (SEO) and direct online marketing (DOM). SEO helps companies get online real estate on a search engine’s results page.  The better the SEO, the better placement you have on search engine page.  DOM on the other hand, brings customers who are interested in buying a product or service you sell to your site.  By combining both parts we create Search Engine Marketing (SEM).  SEM is like a tab in a telephone book that would lead customers directly to your business whenever they search for services or products you sell.  SEM, if done properly, can help small businesses compete with much larger companies online. Here are some pointers to help you pinpoint your marketing goals and to then design your SEM.
1. Maximize your pay-per-click budget.

To avoid spending more money than you’re actually making from cost-per-click (CPC), ask your marketing agency about the various prices charged for CPC and decide on a maximum bid that coincides with your budget. For more details visit
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About Alliance Interactive

Alliance Interactive helps organizations of all sizes drive more engagement online and deliver web design and marketing solutions. As a full-service, interactive and marketing agency, we bring your vision to life with technology, marketing, and creativity. Founded in 2003 and headquartered in Washington DC, Alliance Interactive offers interactive marketing, consulting, integration, and web design services. We help brands engage users, maximize their presence, and communicate effectively online. To learn more, contact Alliance Interactive at 888.222.9056 or visit us here for more information.
http://www.allianceinteractive.com