June 8, 2012
-- WORKHOUSE (workhousepr.com)
one of the country's leading public relations and integrated creative agencies received top honors at the Public Relations Society of America (PRSA) 2012 Silver Anvil Awards in New York City. The Silver Anvil, often referred to as the "Oscars" of Public Relations, are regarded as the preeminent achievement of PR, recognizing complete communications programs that incorporate measurable and sound research, planning, execution and evaluation. The awards, held at the Equitable Center in New York, are judged by an elite group of national public relations professionals. Developed by Workhouse in concert with OWS Working Groups, the campaign entitled "Occupy Wall Street: The Revolution Will Be Editorialized"
was nominated in the Associations/
Nonprofit Organizations category and selected as the best of 143 public relations programs vying for a Silver Anvil out of 923 entries. Public Service campaigns include programs that advance public understanding of societal issues, problems or concerns. PRSA awarded Workhouse the Silver Anvil for its groundbreaking campaign, the icon of best public relations practices.
The Silver Anvil, symbolizing the forging of public opinion, is awarded annual to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the hightest standard of performance in the profession. Sponsored by the Public Relations Society of America-- the largest professional association serving the public relations industry-- Silver Anvil winners become a part of the history of our profession. In the 60-plus-year history of the Silver Anvils, more than 1,000 organizations have been recognized. Only one Silver Anvil may be awarded in each subcategory. The Silver Anvil is regarded as the pre-eminent achievement of public relations- the highest watermark of success for any practitioner and organization.
THE REVOLUTION WILL BE EDITORIALIZED
When Occupy Wall Street (OWS) remained unreported in New York newspapers and major U.S news outets over the initial weeks of encampment, Workhouse provided pro-bono service to amplify the movement's message. The campaign faced the challenges of supporting OWS civil and human rights in conflict with police and government officials, as well as, complications of operating a campaign through a leaderless protest. The program- crafted in concert with OWS working groups- succeeded in raising global awareness.
THE SILVER ANVIL AWARDS
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. Over its history, many ogranizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies. Visit PRSA for a complete list of 2012 winners.
PUBLIC RELATIONS SOCIETY OF AMERICA
PRSA is the largest professional organization serving the U.S public relations community. With a mission to "advance the profession and the professional,"
PRSA provides news and information, thought leadership, continuing education and networking opportunities;
sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 111 local chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
W O R K H O U S E
, one of the country's leading public relations and integrated creative agencies, represents The Symbolic Collection's exhibit of Ronnie Wood's Faces, Time, and Places and serves as media contact and A.O.R. Our hands are dirty! Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Visit workhousepr.com