Purvaai’s Textile Design Competition Award Winners Announced

As a part of its three day selling exhibition at CraftCentral in Clerkenwell, home décor start-up Purvaai last evening hosted a Champagne Reception in honour of the participants and winners of its very first Textile Design Competition.
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June 7, 2012 - PRLog -- The Champagne Reception was the culmination of Purvaai’s Textile Design Competition, which ran in April and May 2012. The theme of the competition was ‘Reminiscing the Raj’ and participants were given a free reign to interpret the age of Indian Royalty and the effects of the British Raj on the arts and crafts of India.
The entry which won first place, by Chloe Hamill of Manchester School of Art, featured India’s national bird, the Peacock- a favourite of the erstwhile Indian royals, whereas runner up Laura Andrews of University of Brighton, was heavily inspired by Indian art and architecture, with geometric patterns and bright colours figuring prominently in her designs.

“We can only imagine how hard judging all the lovely designs must have been for our judges’ panel”, said Priya Raghavan, Director and Co-founder of Purvaai. “But the winners are truly deserving of the titles.” Toolika Gupta, creative lead for the competition as well as one of the judges, addressing the gathering said “There is a lot of design talent out there, and this competition proved it without a doubt.”

Currently running at the Pennybank Chambers in St John’s Square, Purvaai’s home décor showcase (the selling exhibition) is set to run from Thursday, June 7th to Saturday, June 9th and is open to the public with late night shopping everyday. Images of all entries of the competition are also on display.

Purvaai, which means ‘Winds from the East’ was founded to explore and reflect the diversity of ancient Indian art and craft and its influences on modern home décor. Its unique products largely use locally sourced natural fabrics, handcrafted textiles and traditional embroidery techniques.

To learn more about Purvaai, visit:

To learn more about the Home Décor Showcase at CraftCentral, visit:

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Sonali Deshpande,
Co-founder and Director, Purvaai Pvt. Ltd.
Email: info@purvaai.co.uk
Phone: +44 (0) 7770 293 157
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