June 7, 2012
-- As millions across the UK waved their flags and raised a glass of champagne to celebrate the Queen’s Diamond Jubilee over an extended weekend, Sky News claimed that “the four-day jubilee weekend has boosted UK tourism spending by £700m” – a welcome sight for many retailers. It was after this four-day extravaganza that Direct Sales & Marketing experts Glasgow Interactive proudly announced that sales over the Jubilee weekend were the best in the company’s history.
Glasgow Interactive heard that according to Reuters.com, the Jubilee was: “To royalists, the chance to express their thanks and appreciation to the 86-year-old Elizabeth for her years of public service. For others, the chance of some extra days off work and to enjoy the sort of extravaganza and public ceremony for which Britain is renowned has made it a welcome break from austere times, pay freezes and deep public spending cuts.” Gilles Baudet, Managing Director of Glasgow Interactive believes that the huge spending shows that, although consumer confidence is near an all-time low, people will always find the money to buy products and services considered luxuries for such special occasions.
Royal biographer Robert Lacey believes the Jubilee was “as much about society celebrating itself as it was about the head of state” and that “they tend to work best in times of economic hardship [as] it provides a tonic for the country.” Gilles Baudet, MD of Glasgow Interactive agreed with this statement completely. He explained: “Our ability to grow the way we have in such harsh economic times comes down to the way in which we make our customers feel. Just as Lacey describes the Jubilee as a tonic for the country in a difficult time, we believe our products and services give our customers something to smile about. One area in which we have had remarkable success is within our Health & Beauty division and I believe this is because everyone loves to feel good about themselves and the huge savings we offer people just adds to that.”
As an award winning entrepreneur, Gilles Baudet has already set his sights on breaking these new records over the coming months as Glasgow Interactive continues to boast its position as Glasgow’s fastest growing Direct Sales & Marketing company. Baudet believes these record sales figures should now serve as the benchmark against which all future sales should be measured. “I’m excited to see where we are when we celebrate the Platinum Jubilee 10 years from now,” he concluded.