Virgin Active selects Swimtag for three health clubs
Virgin Active has just installed the revolutionary Swimtag® in three of its health clubs. Swimtag uses a web-based interface that enables advanced and recreational swimmers to track their activity in the pool.
Tim Foster, head of fitness at Virgin Active, says, “Swimtag provides a value added benefit to our health club members. We first installed it at our Northampton health club where it’s really worked with our members. Our new Classic Club at Aldersgate is set to raise the bar in terms of health clubs and we’ve developed Chiswick Park, so offering Swimtag as an added benefit to our membership was a natural choice. The system also gives us valuable data on pool usage and how our members use our facilities.”
Swimtag provides a completely new insight into pool usage. Operators can see who is swimming, when, how often, how members really use the pool, and more importantly, the value members gain from the health club.
Swimtag swimmers can track their own performance and follow exclusive training plans as well as engage with other swimmers through challenges, competitions and social networking.
Kieran Sloyan, Managing Director of 222 Sports Ltd who developed Swimtag, says, “Swimming used to be a solitary sport but with Swimtag pool users can improve their technique, track their progress and personal bests and compare these to other Swimtag users. They can take part in online competitions, and further social functionality enables them to add friends from Facebook, sharing status updates and scheduling joint swims. There is also the option to set larger challenges — for example, swimming the English Channel or Atlantic Ocean — where users can compete against friends or in a team, plotting their progress on an interactive map and sharing results via social media platforms or online charity fundraising sites also allows users to raise money for charity as they swim.”
“Swimtag is about making swimming fun, competitive, interactive and importantly provides health clubs with a real USP for their members,” concludes Kieran Sloyan.
More information can be found at www.swimtag.co.uk
Swimtag is designed and manufactured in the UK for swimmers of all levels by 222 Sports Limited, an entrepreneurial company based in Bath, United Kingdom. Swimtag was launched in summer 2011 and is available as part of a membership package at private pools, and for a monthly fee in public pools.
Users begin by swiping their club membership card at the swimming pool reception and collecting a wristband. When worn in the pool, this wristband monitors a range of key statistics including the swimmer’s split times, stroke rate and stroke type, as well as the number of lengths swam. Once the swimmer is finished, performance data and statistics are automatically analysed and uploaded to the user’s account, which can be viewed online on any device, sent direct to the user via email or posted on their Facebook profile. Records of performances are kept and specific training targets can be set up, including distance, calories, speed and lengths. Swimtag also offers specific training plans, designed to help swimmers lose weight or improve their stamina, for example.