TNS Commissions First Client in Myanmar Just Days After Lifting of Sanctions

June 7, 2012 - PRLog -- Singapore, 07 June 2012 - TNS has responded swiftly to the demand for consumer insight in Myanmar, securing its first global FMCG client contract in the market just days following the lifting of sanctions.

Chris Riquier, Asia Pacific CEO for TNS, stated, “The groundbreaking study will explore consumption habits, key purchase occasions and the dynamics of food and beverage categories in Myanmar.  It is designed to uncover product features and brand mix elements most suited to Burmese consumers across several key markets throughout Myanmar, reflecting a genuine in-depth exploration into this largely untapped market”.

TNS is using its extensive resources across South East Asia to meet the needs of clients seeking to enter new markets such as Myanmar which represents one of the final frontiers for geographic expansion in the Asian region.

Ralf Matthaes, Regional Managing Director for TNS Indochina which is leading the developments in Myanmar said “I am absolutely amazed at the transformation that is occurring in Myanmar in just the last few years.  Private media outlets, new cars and Western fashions seem to be the norm in urban cities.  With a very young population of 54 million, GDP growth of 5.5% and an unexpected large proportion of high net value consumers in the major urban centres, Myanmar has the core ingredients of an emerging consumer economy.  Surprisingly, many major FMCG brands are visible on the shelves and markets of Yangon (former capital), but have yet to truly take hold due to a lack of consumer connection, distribution and marketing support.  Blessed with an abundance of natural resources, such as oil and gas, timber and minerals, Myanmar also possesses a solid industrial foundation for exports and growth”.

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About TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.  Please visit www.tnsglobal.com for more information.

 
About Kantar
Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.  For further information, please visit us at www.kantar.com.

For more information please contact:

Chris Riquier
CEO, TNS Asia Pacific
+65 65 977 378

Ralf Matthaes
Regional MD, TNS Indochina
+84 8 3821 5727