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Follow on Google News | Appliance Repair Pro in Philadelphia Reaches Area Residents Thanks to Online Marketing FirmA&B Appliance, a North Wales-based appliance repair service, has begun a new partnership with local online advertising firm Prospect Genius.
By: A&B Appliance According to a December 2011 survey conducted by the Pew Internet & American Life Project, approximately 47% of American adult Internet users rely on the Web for information about local businesses. That means that without an active, informative, and easily available Web site, a locally owned company like A&B Appliance could miss out on almost half of area residents searching for the services it offers. The Prospect Genius partnership will help A&B Appliance reach out to those prospective customers who might not learn about the business through another route. Prospect Genius utilizes search engine optimization, or SEO, as a primary marketing tactic. SEO involves focusing on industry- and location-specific keywords to direct Internet traffic to a business’s Web site. The goal is to improve the site’s search engine ranking, helping it to appear higher on a search engine results page. In the case of A&B Appliance, Philadelphia- “Studies have shown that sites in the top two or three search engine results receive the most traffic after the search,” explains Matt Gallo, a senior Internet marketer for Prospect Genius. “By promoting A&B Appliance online, we’re making it easier and less stressful for home- and business owners in Philadelphia to find quality dishwasher, oven, and refrigerator repairs when they need them, while also helping a locally owned business broaden its customer base.” A&B Appliance provides dishwasher repair, oven repair, washer/dryer repair, and other appliance repair services in and around Philadelphia. The company has specialized in fast, reliable, and affordable appliance repairs since 1987. End
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