Leveraging Your Brand for Growth: 5 Pillars in Marketing Wisdom

June 6, 2012 - PRLog -- Is branding a savvy marketing initiative that can save a business in this struggling economy – or just the latest trendy sales strategy?

At a workshop Wednesday, June 20, 8:30 a.m. – 12:00 p.m. at BGSU at Levis Commons, local business owners, supervisors and managers are invited to learn from marketing veteran Patrick Giammarco the best practices for branding a business.

His three-hour workshop, “Leveraging Your Brand for Growth: Five Pillars to Marketing Wisdom,” provides practical tools to develop strong branding strategies on a modest budget to enhance marketing and increase referrals.

A marketing consultant and digital technology/social media coach with an MBA in marketing from the University of Toledo, Mr. Giammarco has 16 years of corporate marketing and branding experience with Libbey Glass, Calphalon, Microsoft and University of Toledo. He is a founding member of Social Media Breakfast Toledo, a monthly event where people come together to share and learn about social media.

“In this workshop, I’ll explain the only six stimuli that generate attention and ways to use archetypes to build powerful brands,” he said. “And I’ll help businesses identify their ideal clients and how to simply communicate their core messages.”

Mr. Giammarco emphasizes that businesses must determine what they are trying to brand and understand that branding should be the fourth of five business marketing pillars: strategy, differentiation, positioning, branding and marketing communications.

The workshop is part of a monthly series offered by BGSU’s Continuing & Extended Education at their facility at Levis Commons for business owners, supervisors and managers. Additional workshops and presenters in the series are:

•   July 18: “Sharpening your sales skills: Selling is not an art but a process,” Roger Bostdorff;
•   August 22: “Cash flow strategies for growth: Closing the cash gap,” Jim Weber;
•   September 19: “Lead generation using referral marketing: The power of networking,” Debby Peters;
•   October 17: “Strategic planning: 1% vision and 99% alignment,” Patrick Good;
•   November 14: “Adapt to enhance your business performance: Leveraging behavior analysis and assessments in your organization,” Donna Martin.

Each session begins with networking from 8:30 to 9 a.m., followed by the program from 9 a.m. to noon. Each participant will receive a certificate for satisfactory completion of a session.

The series take place at BGSU at Levis Commons, 1655 North Wilkinson Way, in the Town Center at Levis Commons on State Route 25, Perrysburg. The facility features state-of-the-art conference rooms in a professional setting with free, convenient parking.

The fee is $99 per session. Register for all workshops and two are free. A 20 percent discount is offered for registering for three or more sessions.

For more information or to register, visit the Website http://cee.bgsu.edu/levis/. Call 419-372-8181 or send an e-mail to leviscommons@bgsu.edu with any questions.