Maid Brigade Spring Book Drive Supports Children's Literacy Nationwide
June 6, 2012
-- ATLANTA—Celebrating the love of reading and boosting awareness for the fundamental cause of children’s literacy, Maid Brigade green cleaning franchises across the United States collected 8,268 books in the second annual Maid Brigade Spring Book Drive.
Nearly 30 Maid Brigade franchisees and their customers participated in the book drive to benefit 36 local nonprofits in need. Franchisees selected the deserving recipients in their communities, many of which were chosen with input from the maids themselves. Monetary contributions were also collected by Maid Brigade and donated to Reading is Fundamental, the nation’s largest children’s literacy non-profit. The story of the book drive can viewed in the 2012 results video on Maid Brigade’s YouTube channel.
The Maid Brigade Annual Book Drive began in 2011 to recognize the National Education Association’
s Read Across America day. With roughly equal participation among franchises, this year’s drive surpassed the total amount of books collected in 2011 by more than 2,560 books. “Franchisees attribute the dramatic increase in books collected to the continued generosity of their customers as well as the high level of support provided by the Maid Brigade Marketing department for this turnkey program,” said Cathy Hay, VP – Franchise Recruitment for Maid Brigade. “The Maid Brigade book drive is a great example of the unique, civic-minded character of our brand and of our franchisees. It demonstrates our strong commitment to social responsibility and to the local communities in which we operate.”
Headquartered in Atlanta, Maid Brigade is the only house cleaning service that is Green Clean Certified® with more than 400 franchise service areas in the United States and Canada. Established in 1979, Maid Brigade is the green cleaning industry leader and has a longstanding legacy of providing quality customer service and consistent and thorough cleaning using the most advanced green cleaning techniques and equipment. The company has also implemented a consumer advocacy program in response to reports from the EPA linking chemicals in traditional cleaning products to a wide range of health risks. For more information visit www.maidbrigade.com or call 866-800-7434.