June 6, 2012
-- The RAMPANT brand originates from the Manchester club scene where ‘The Rampant Sessions’ would be a guaranteed high energy club night in the early 2000’s. The nights were a mix of cool people and funky tunes which sparked the inspiration for the RAMPANT® Energy brand. Young and strikingly packaged RAMPANT® Energy doesn’t take itself too seriously.
RAMPANT® Energy is a new addition to the energy drinks market which in the on-trade alone is now worth a staggering £217m. Looking to capitalise on the two key selling points of a 50% lower sugar content and re-sealable 250ml PET bottle Straight Up Drinks Managing Director Darryl Piper commented “we are delighted to have been chosen by RAMPANT® Energy to distribute their exciting new brand within the UK market and can see some excellent opportunities. The original 250ml re-sealable bottle and outstanding packaging really stood out for us. We have already seen very encouraging on and off-trade sales figures with many stockists reporting uplift in energy drink sales of up to 20% and attributing this directly to the 250ml re-sealable pack which has appealed directly to the young sector of the market.” David Fashhou Managing Director of Rampant Drinks said that they were pleased with how quickly Straight Up Drinks could see the opportunity for RAMPANT® Energy. “We believe we have found a real gap in the energy drink market for consumers who just don’t want to drink 250ml or 500ml of a soft drink in one sitting, RAMPANT® Energy can further develop the category by offering a real point of difference to more established brands and offer a ‘sip’ instead of ‘guzzle’ approach to consumption.”
RAMPANT® Energy has just agreed a sponsorship package with Unity Radio 92.8 FM to promote their brand in the RAMPANT® Sessions homeland of Manchester.
RAMPANT® Energy is already available from First Stop Wholesale, Middleton Associates, Canal Cellars, 247 Bar Supplies, Home Bargains and Quality Save