Employee Engagement Impacts Brand Value

June 5, 2012 - PRLog -- June 5, 2012 Naperville, IL – Calling on companies to “awaken the sleeping giant” of employee engagement in order to “catalyze their brand,” the Performance Improvement Council (PIC) of the Incentive Marketing Association (IMA) highlights the strong connection between engaging employees and strengthening the power of the brand in a white paper entitled, Employee Engagement and Its Impact on Brand Value.

Reflecting on the significance of the paper, PIC member Jerry Klein, who also is director of Solution Design Strategy at Maritz, said, “We know that engaged employees are committed, motivated and create better customer experiences, allowing companies to strengthen their brand and their bottom line.”

According to the paper’s author, PIC member Louise Anderson, who is president and CEO of Anderson Performance Improvement, “The paper points out that companies that actively engage employees and publicize best practices, move toward their strategic goals, and create the ‘ignition point’ from which brand building efforts can begin, will accelerate and register measurable improvement.”  

The paper concludes that “a company’s brand value and its financial strength are inextricably bound to the engagement level of its workers,” and poses the question, “how can any company NOT pursue having an engaged workforce?”  To see the complete paper, visit www.thepicnow.org and click on the link on the home page.


The Performance Improvement Council (PIC) is a strategic industry group within the Incentive Marketing Association. It is a professional organization of performance marketing executives collectively focused on helping companies optimize their investment in human capitol through proven and innovative reward and recognition solutions.
More information is available at  www.thepicnow.org.
 
Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (IMA) is comprised of the companies who are leaders in the incentive industry.  IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council. More information about IMA and the incentive marketplace is available at http://www.incentivemarketing.org/.