MapArt Creator Moves to Digital Market as Consumers Shy Away From Traditional Paper Products

June 4, 2012 - PRLog -- Mapmobility, creator of the MapArt brand -- Canada’s most prominent name in paper map products-- is announcing that they now offer virtual maps  as a way to connect to a growing mobile consumer-base.  Owning up to 80% of the retail mapping market, the cartographic giant will provide the largest offering of Canadian digital maps for consumer use on the iOS platform through Avenza’s innovative PDF Maps app.  Through the app, users can navigate Canada without having to worry about losing reception due to cell tower proximity or high data roaming charges typical of other “streaming” map services and apps. This is the ideal way domestic and international travelers can see Canada’s landscape in detail.

Mapmobility has built a niche on colorful and accurately detailed maps with its MapArt style and the move to digital intensifies design features making landscaping images appear sharper and more vivid compared to basic digital maps.  Offering its unique content on a new mobile platform, Mapmobility provides an alternative for on-the-go travelers to access maps of popular Canadian tourist spots on-demand.  It also presents locals who are accustomed to the standard of detail MapArt is known for, a new way to explore old stomping grounds all within fingertip reach.

“For more than thirty years Mapmobility’s benchmark has been focused on creating informative and visually-appealing maps for our audience so while looking for a way to transition to the digital world, we wanted to make sure the integrity of our content was not compromised,” said Carl Nanders, Director of Business Strategy at Mapmobility.  “Basic digital maps, whether offered on a car’s navigation system or on a smart phone, often leave out contextual details that a well-designed paper map can provide.  With Mapmobility maps accessible online, our customers can get the same level of detail that’s synonymous with the MapArt brand ‘on-demand’ with the added advantage of GPS tracking.  The benefits of going digital are tangible and we’re eager to explore the new market.”

Mapmobility has more than 30 years-worth of Canadian cartographic content. Its aesthetically-detailed MapArt style encompasses maps of all Canadian cities and towns with a population of five thousand or more making the company the largest producer of urban mapping in Canada.  By providing digital versions of its maps via Avenza’s PDF Maps app, more than 200 million Apple iOS consumers will be able to browse and purchase MapArt content directly from mobile devices.

The PDF Maps app is available in the iTunes App Store free of charge for personal use.  Pricing of Mapmobility’s maps range from $0.99 to $8.99.

About Mapmobility
Mapmobility is headquartered in Toronto, Ontario, with a team comprised of some of the best cartographers, graphic designers and GIS specialists in the industry. Mapmobility currently holds the largest Canadian market share of printed map products, with hundreds of atlas and fold map titles.  In 2006, ESRI presented Mapmobility with an Award of Excellence for our “Innovation in the Field of Geographic Information Systems.  Mapmobility provides custom cartographic and GIS care to public transit, real estate, tourism, municipal, corporate, small business, enterprise and government clients. For more information visit the Mapmobility website at www.mapmobility.com.