UniformMarket Vendor Alliance Program Surpasses 115 Members

June 4, 2012 - PRLog -- UniformMarket, the uniform industry’s only dedicated web design company, announced recently that its Vendor Alliance Program (VAP) has recently surpassed 115 members. This means that industry suppliers have decided that making it easier for their clients to offer their catalog of products online is a business priority. The Program, which began in December 2009, dramatically improves the efficiency for the resellers of uniforms, footwear and related gear to generate online revenue in addition to their physical sales efforts.

“The synergy of the VAP helps everyone win, from the end-user to the reseller to the manufacturer,” stated David Sykes, CEO of UniformMarket. “We’re thrilled that so many organizations are taking advantage of this highly beneficial program.”

The Vendor Alliance Program gives manufacturers a chance to not only share their full catalog with authorized resellers on the UniformMarket Store System, but to also update their inventory status in near-time and offer drop-ship capacity.  

“Keeping up with the numerous different suppliers that we carry was a daunting task,” added a Pennsylvania Industrial Uniform Supplier. “I greatly appreciate how the VAP has simplified our processes.”

Additionally, inventory status can now be displayed on each SKU in the eCommerce store, and current drop-ship programs offered by suppliers can be extended into UniformMarket's managed eCommerce sites. “This program allows hundreds of my distributors to keep our products up to date on their website,” a California Image Apparel Uniform Manufacturer said. “We can also control how the products are displayed, such as accurate color options and descriptions.”

The Vendor Alliance Program serves a variety of uniform manufacturers, including medical, industrial, public safety, hospitality and corporate apparel, amongst others. Participating manufacturer catalogs involved range from having tens of thousands of SKUs to those with only a handful of products.

VAP members receive numerous benefits, including having their products, images, SKUs, descriptions and end-user marketing messaging loaded onto the authorized resellers websites that UniformMarket builds and maintains. Members also get media notices on multiple websites every time a catalog is updated, as well as significant print mention in Made to Measure, the uniform industry’s leading print magazine.

The program is available in three package levels: silver, gold and platinum. The standard silver package allows the manufacturer to share their entire catalog of products and images. The gold package adds near-time inventory updates, while the platinum package adds the drop-ship function.

To see a full list of participating suppliers, or to learn more about the Vendor Alliance Program, please visit the UniformMarket website (http://www.uniformmarket.com).