Cinépolis – India’s 1st international multiplex chain launches Ludhiana’s biggest cinema

June 2, 2012 - PRLog -- Ludhiana, 1st June, 2012: Cinépolis, the World’s 4th largest cinema chain and India’s 1st international exhibitor, announced today, the launch of its 5 screen, 100% digital multiplex at Ludhiana. The multiplex with 1,376 seats brings together Real D, the world’s best 3D technology, Hollywood standard 2k digital screens and 7.1 Dolby digital audio. After Amritsar, this would be the 2nd Cinépolis in Punjab.
Speaking on the occasion, Milan Saini, Managing Director and Country Head, Cinépolis India, said “We are pleased to open the biggest cinema of Ludhiana. Our patrons can look forward to a state of the art movie going experience that will feature our world class service, a great ambience and the latest and most advanced audio and video technologies. ”
Mr. Ashish Shukla, Business Head - Exhibition, Cinépolis added, “After an overwhelming response to our international product quality in Amritsar, we are extremely happy to introduce the same at Ludhiana, the heart of Punjab. Along with a truly international movie watching experience through audio and video, the multiplex will offer an indulging experience at our VIP Cinemas. Another added attraction at Cinépolis is ‘Coffee tree’, an in-house coffee shop which will feature a wide range of freshly prepared gourmet food and beverages.”

“Patrons stand to greatly benefit from ‘Club Cinépolis’ - the hugely successful loyalty program run by Cinépolis” informed Mr. Devang Sampat, Head – Strategy, Cinépolis India. “Movie goers can register with Club Cinépolis for free and start accumulating reward points for every purchase made at the Cinépolis Box Office. These points can be later redeemed for free tickets.” Mr.Sampat also added “Club Cinépolis members also have the opportunity to meet and greet their favorite Bollywood and Hollywood stars. In the last two years of operation, Cinépolis fans have had the opportunity to meet stars like Shahrukh Khan, Amitabh Bachchan, Tom Cruise and many other celebrities.”
Mr.Rakesh Rawat, General Manager, MBD Neopolis Mall commented, “Neopolis mall is an ensemble of top tier brands in retail & entertainment. We are thrilled to bring a truly world class cinema operator and their iconic brand ‘Cinépolis VIP’ to Ludhiana. With Cinépolis, viewers will enjoy and appreciate watching movies in a far superior ambience backed by over four decades of experience by one of the leading cinema companies in the world.”
The all digital 5 screen, 1376 seat multiplex will feature the world’s best RealD 3-D technology on all the screens. Every auditorium has VIP seating which will cater to the taste of discerning patrons who want a best in class entertainment experience.
Cinépolis currently operates at Ahmedabad, Amritsar, Bengaluru, Patna and Surat. Starting 2011 with 4 screens, Cinépolis has added 33 more screens until now, making it one of the fastest growing multiplex chains in the country. With the addition of Cinépolis Ludhiana, Cinépolis now stands at a total of 37 screens across all four geographic zones.
Tickets can be purchased from the company website www.cinepolis.in, at the box office counter, through the Cinépolis ticketing app on Google Play Store, Apple App store or through NGpay, another mobile ticketing application. The cinema schedule can be obtained on SMS by sending ‘cinepolis ludhiana’ to 53030. Further, patrons can interact with Cinépolis on Facebook at www.facebook.com/cinepolisludhiana.

About Cinépolis India
Cinépolis India is the 1st international exhibitor in India. The company started its operations in India in 2009 at Amritsar and won the ‘Most Admired Retail Launch’ award in 2010 followed by the ‘Most Admired Retailer of the Year – Innovative Retail Concept’ award in 2011 at the prestigious India Retail Forum. Cinépolis currently operates 37 screens in India. The company has aggressive plans of rolling out 500 screens by 2016.
www.cinepolis.in


About Cinépolis
Cinépolis is the world’s 4th largest movie theater circuit, operating more than 2,801 screens in 11 countries and serving more than 116 million patrons annually.