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Infiniti Opens Hong Kong HQ; Goal To Sell 500,000 Cars World-Wide By 2016
Car maker Infiniti is looking to increase their market share in China and globally. And by the look of their new Hong Kong headquarters, it looks like Infiniti means business.
Infiniti is now the first car manufacturer to be based in Hong Kong, and in a region primarily known for its banking and stock market.
Nissan Motor Co. President and CEO Carlos Ghosn made it official, attending the HQ opening. Ghosn has been very clear in the past with his lofty ambitions to increase market share from 3 percent to 10 percent in China, but with an overall goal of raising sales to 500,000 vehicles by 2016.
Infiniti's move into China signals big expectations from the Nissan luxury brand, who hopes to better understand the Chinese economy.
"Chinese tastes are becoming more and more important," said Ghosn.
Ghosn and his team will look for big growth over the next four years, with sales from 2011 amounting to 145,000. Infiniti also plans on expanding its sights on 70 markets, up from the 45 they are currently involved in.
Take a look below to see what Ghosn and his team are capable of with the new Infiniti expansion: