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Follow on Google News | Updated Food App Dishes Up Dietary Advice for Briish Street PartiesAs Britain gears up for an extended holiday weekend bingeing on Queen’s Jubilee celebrations at street parties across the country, home-grown foodie app Can I Eat It? will be helping to keep the nation’s stomachs royally in check.
By: the other media The timely update of the app - version 1.2 – has arrived just in time for the regal Bank Holiday revelry. It scans food and drink barcodes to indicate whether an item is okay to eat based on dietary, religious, ethical or nutritional preferences. The latest incarnation makes selecting ‘may contain’ options easier than ever, and resolves multiple barcode issues. Developed by the OTHER media, with respected independent food journalist Martin Isark, the £1.99 lifestyle app has already proved something of a hit with thrifty families. As Britain battles through austere times, these families are increasingly using the app to seek out best supermarket ‘own’ brand alternatives to more costly brand leaders. Can I Eat It? has repeatedly garnered good reviews across a number of newspapers, magazines and food blogs since it first appeared last year. Earlier this year it was included in The Sunday Times’ coveted round-up of the best apps around. The Sunday newspaper wrote: “Allergies, diet or religious beliefs can make shopping a label-checking chore. This barcode-scanning app speeds up the process by serving up essential information on ingredients. The database is fairly extensive when it comes to well-known brands and supermarkets, and you can set exacting criteria.” George Crabb, MD of the OTHER media, explained: “Version 1.2 of the app is now available for download in the App Store – and it was ready just in time to be of service to a nation tumbling headlong into street party mania and some inevitable over-indulgence! Martin Isark added: “If you’re buying food for this weekend’s parties, the best advice is eat and drink less but buy better! With this app shoppers can make more informed choices. It now also makes navigating the supermarket wine maze as easy as picking up grapes from the fruit and veg counter, with tasting notes on more than 2,500 wines.” And when the royal festivities are a thing of the past, along with the indigestion, the app can also help those wishing to diet to get back into that bikini just in time for the summer holiday! Check out the website for the app at http://canieatit.co.uk/ Based in Bermondsey, south London, digital agency the OTHER media specialises in quality web, mobile and app design. It developed the internationally- The Daily Mail hailed the Wonders app to be “in a class of its own”, while the Guardian said it delivered “an experience that feels less like homework and more like having a story told to you. A really good story too”. The New York Times said “few apps match Wonders of the Universe” and even revered tech site Mashable declared that “the graphics and content make the experience well worth it.” End
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