May 31, 2012
-- DOYLESTOWN, Pennsylvania (May 31, 2012) – Marketri LLC, a full-service business-to-
business (“B2B”) marketing consulting company, announced today that Managing Director Debra Andrews will be a featured speaker for the Alliott Group North America Leadership Forum, being held for partners in both CPA and law firms June 13-15, 2012 at the Westin New Orleans Canal Place. Alliott Group is a worldwide alliance of independent accounting, law and consulting firms; Alliott Group North America members exchange, benchmark and share know-how and best practice information on both a technical and practice management level.
Andrews will be a presenting “Inbound Marketing is ‘in’ for Professional Service Firms to Promote Niche Services” at a 12:15 pm session on June 14, 2012; the primary purpose of the presentation is to encourage attendees to fully embrace the current era of marketing in order to drive marketing ROI and develop a specialty tax services program. Co-presenting with Julio Gonzalez of Engineered Tax Services (ETS), Andrews will explain what comprises inbound marketing, “Today’s professional services firms must do more than have a great Web site, although that is certainly an essential requirement. Having layers of content, such as blogs, whitepapers, e-books and Webinars, as well as understanding search engine optimization and getting the most from social media platforms like LinkedIn and Twitter, and newer media including Google+ and Pinterest, are going to become indispensible as potential clients will be pulled in to savvy businesses through these methods.”
Marketri LLC specializes in serving as an outsourced marketing department for small to mid-sized B2B companies. The firm offers a broad range of services including: Marketing Strategy and Positioning;
Marketing Planning; Brand Identity Development;
Print and Web-Based Creative Design; Web Site Design; Search Engine Optimization;
Database Management; and Public Relations. The company has an experienced team of professionals who strive to provide its clients with one point of contact for all of their marketing needs and measurable results. Marketri is located in Doylestown, Pennsylvania and serves the Northeast Region.