Colorful and Kawaii: Tokyo Inspired Jewelry Range

Loud colors and eye-peeling fashion make Harajuku in down-town Tokyo a fashion Mecca for Tokyoites and style lovers all over the World. Kireina Jewellery, an independent artisan, has launched a collection that reflects the bold, vibrant culture.
 
May 31, 2012 - PRLog -- Tokyo has long been on the map as far as fashion is concerned, but over the past few years the ‘kawaii’ cult (‘kawaii’ meaning ‘cute’ in Japanese) has swept over the West in a wave of bows, sparkles and a certain little white kitten otherwise known as ‘Hello Kitty’. ‘Kireina Jewellery’ has taken this playful Tokyo street aesthetic and created a range that is full of bright colors with equally bold designs for fashionistas, who like something a little different.

" l lived in Tokyo for a couple of years and l was amazed and inspired by everything around me, especially the way young Tokyoites dress with a mixture of childlike aesthetics and loud colors," explains the creator and owner of ‘Kireina Jewellery’, Laura Costello.

“l think it’s important  that women don’t take fashion too seriously and enjoy something that is fun or a bit frivolous. It’s a good feeling that you’re making something that will inject some color into someone else’s life.”

‘Kireina Jewellery’ features pendants and earrings in a variety of styles: The designs range from simple marble effects in bright red and turquoise to polka dots, hot pink candy stripes and whimsical trees in shades of fuchsia or white. Each piece is handmade with polymer clay: A crafter’s medium fast making its mark as a highly original and versatile material offering beautiful design with the personal touch.  

As an up and coming brand ‘Kireina Jewellery’ will be focusing on expanding their line and making the world  a more colorful place, as well as offering their customers unique, quirky and fun jewelry.

The Tokyo inspired Jewelry range can be purchased at its online store http://www.etsy.com/shop/KireinaJewellery
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Tags:Jewelry, Polymer Clay, Kawaii, Tokyo street style, Gifts
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